Qatar Airways Extends Principal Partnership With Paris Saint-Germain
Doha, Qatar- Qatar Airways, recognized as the world’s best airline by Skytrax in 2024, has officially extended its partnership with Paris Saint-Germain (PSG) until 2028. This renewed collaboration strengthens the long-standing bond between the two global brands, built on shared values of excellence, ambition, and innovation.
The announcement follows PSG’s victory over Manchester City at the Parc des Princes in the UEFA Champions League, where Qatar Airways plays a key role as the tournament’s Official Airline Partner. This partnership extends beyond football, involving Qatar Duty-Free and Hamad International Airport, creating a seamless brand ecosystem. The Qatar Airways logo will continue to be featured on PSG’s iconic red and blue jerseys, training gear, and warm-up kits in Ligue 1 and European competitions.
Expressing His Enthusiasm, Qatar Airways Group Ceo, Engr. Badr Mohammed Al-Meer, Stated:
“We are thrilled to extend our partnership with Paris Saint-Germain, a club that embodies the spirit of excellence and innovation. This collaboration is a testament to our shared vision of connecting and inspiring people around the world. Together, we will continue to redefine the boundaries of what is possible, both on the pitch and in the skies.”
PSG President Nasser Al-Khelaïfi echoed the sentiment, emphasizing the club’s pride in continuing its collaboration with Qatar Airways. He highlights, “We are proud to extend our partnership with Qatar Airways, the world’s leading airline, through 2028. This collaboration, founded on excellence, creativity, and innovation, was exemplified by the groundbreaking in-fight press conference aboard a Qatar Airways flight to kick off 2025. Together, we will continue to set new benchmarks and create history in the years ahead.”
Beyond branding, this partnership brings PSG’s global fan base closer to the action through Qatar Airways Privilege Club, the club’s official frequent flyer program. Additionally, Qatar Airways Holidays will continue offering exclusive PSG fan travel packages, allowing supporters to experience both Paris and world-class football.
Qatar Airways remains at the forefront of technological advancements, offering passengers complimentary gate-to-gate wi-fi through its collaboration with Starlink. PSG has already utilized this connectivity for a historic virtual press conference while flying at 35,000 feet ahead of their French Cup victory over Monaco in Doha.
This renewed alliance is more than a sponsorship - it’s a commitment to enhance fan experiences and brand engagement. Exciting initiatives will be introduced, merging PSG’s elegance with Qatar Airways’ premium hospitality, exclusive club experiences, and lifestyle collaborations. The partnership will also drive global marketing campaigns, further solidifying both brands’ presence on the international stage.
Qatar Airways’ extensive sports sponsorship portfolio includes collaborations with FIFA, Formula 1, UEFA, MotoGP, and various other international sporting events. The airline’s commitment to excellence extends beyond aviation, creating strategic alliances that unite sports, travel, and entertainment.
