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  • Elegance is Everything: How Korean Fashion Has Swept The World

    by Rupashree Ravi Elegance is Everything: How Korean Fashion Has Swept The World 1 August 2022 FASHION Advertisement It is no doubt that elegant, comfortable and classy fashion has become the go-to choice for this young and booming generation. Young adults’ interest and fascination towards growing popular cultures are reflected in their music, food, and fashion choices, to name a few. With the Hallyu wave taking over the world by storm, where Korean cultural practices are gaining popularity and increased overseas attention, K-fashion has found itself a loyal and global fanbase. It has become an international phenomenon that has paved its way into the Indian market too. Simply put, K-fashion or Korean fashion is inspired by the global love for K-pop and K-dramas, which at the moment, appears to be at an all-time high in India. It is a fusion of modern fashion with a tweak of conservative style and is quickly becoming a strong fashion statement all across the world. K-fashion, with its Less is More attitude sets its clothing apart from other fashion trends. From baggy pants, and oversized tops to trench coats and tote bags, K-fashion has got you all covered. This is because the sense of style is an aesthetic that is delicate, yet quite distinctive compared to other cultures. It doesn’t scream, rather it is simple yet minimal and classy. Korean boy band BTS has revolutionized the fashion scene in the country. Whether it is the basic colour palettes of muted and pastel colours like beige and grey, Koreans will flaunt their elegance as they go for a formal yet casual style. High-waisted pants and a luxurious blouse complemented with high heels is the most sought-after look for Korean women. Such an outfit is classy and professional at the same time. They wear blazers with sneakers and still look sophisticated, having an element of intricacy. Korean fashion aesthetics are built around one or two prints, instead of vibrant and energetic colours, which are considered to be less fashionable. Some of their iconic trends are slacks, high waist palazzo pants, denim, miniskirts, jumpsuits, suspenders, polo shirts, straight-cut jeans, padded jackets, and playsuits. “Thanks to its vibrant hues and bold colour combinations, Korean fashion has become a living example of how different clothing styles can suit every taste.” Shin Min-a’s fashion in the hit K-drama, Hometown Cha Cha Cha Son Ye-Jin sporting a classy look in Crash Landing On You A major distinction from western fashion is how Koreans reveal their skin. Since showing off skin is not very common in their culture, they choose a part to flaunt while covering up the rest. For instance, if they wear a pair of shorts, they complement it with an elegant blouse for a formal look. Knee or thigh-high long socks are also very common with dresses. Moreover, their use of accessories like handbags and jewellery. Hair accessories like berets, face caps, hairpins and clips complement beautiful hairstyles by adding a unique and personal touch. Even Korean men flaunt these accessories and completely rock their look. K-pop idols Hongjoong, Kai and G-Dragon are well-known for their iconic fashion statements. This fashion trend, thus, stimulates a graceful aura that is discreet and focused on utmost comfort. K-fashion is a major source of inspiration in the fashion world. The trend has just taken off in India as we see a high demand for these clothing styles. However, with rising popularity and interest in Korean culture and fashion, the best of the Hallyu wave is yet to come. #K -fashion #KoreanFashion #BTS #Hallyu #KoreanWave SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

  • Makeup to buy in 2020

    by Neha Pande Makeup to buy in 2020 1 September 2020 FASHION Advertisement Lockdown has been the most tiring and boring thing to happen this 2020 but with the internet we have the world of shopping on our fingertips. Makeup and fashion are not just to look good when you go out but also to let your inner artist out this 2020 and binge on some of the latest makeup products released. Primer:- Laura Mercier : Pure Canvas Primer (2,848.31Rs) – The Pure Canvas primer is a skin perfecting primer with Vitamin C, green tea extract and Aloe Vera gel that creates a flawless canvas for makeup application and extended wear. Urban Decay: All Nighter Face Primer (2,698.40Rs) – The All Nighter Face Primer is a hydrating face primer that grips onto the makeup making it last longer. This product is cruelty free and also is vegan. Foundation:- Tom Ford: Shade and Illuminate Soft Radiance Foundation (11,243.33) – Shade and Illuminate Soft Radiance Foundation has SPF 50/PA++++ and merges three- dimensional radiance with three-dimensional skincare. It is a medium to full coverage foundation which is easy to blend into the skin perfectly. PAT McGrath Labs – Sublime Perfection Foundation (5,096.97Rs) – Sublime Perfection Foundation is a long-wearing, customisable foundation that builds from sheer to medium coverage in a wide range of universal hues that manifest the ultimate sublime skin standard and has a natural finish. Concealer:- Giorgio Armani Beauty: Luminous Silk Concealer (2,849Rs) – The Luminous Silk Concealer is a multi-purpose concealer that highlights and conceals while providing 24 hours of hydration and comfort with medium buildable coverage and a flawless radiant finish. Hourglass Vanish Airbrush Concealer (2,549.54Rs) – Vanish Airbrush Concealer is a full-coverage, weightless, and waterproof concealer with microspherical powders that blurs and brightens for up to 16 hours of skin perfection. Eye Shadow Palette KKW Celestial Skies Trio Eye Shadow Palettes (5, 249.06Rs) :- The Celestial Skies 5-pan eyeshadow palettes are perfect for travel and touch-ups on the go. The buttery smooth metallic shadows can be used wet or dry and with brushes or fingers to create an effortlessly saturated, silky look. The matte shades are the perfect complement for seamless blending and application. NYX x Chilling Adventures of Sabrina Spellbook Palette (2,624.53 Rs)- The NYX x Chilling Adventures of Sabrina collection is limited-edition it is a 30-pan eyeshadow palette which contains bold shadows in matte, shimmer and metallic finishes, the lightest being a white matte shade named Angel of Death and the darkest, a matte black called Salem. The shadows are creamy and easy to blend and perfect for a spooky cool makeup look. Dior: 5 Couleurs Couture Eyeshadow Palette (3,599.36) – Dior’s 5 Couleurs Couture Eyeshadow palette is a highly pigmented eyeshadow palette which fuses into an incredible second-skin effect with spectacular staying power. Eyeliner and Kohl:- Fenty Beauty: Flypencil Longwear Pencil Eyeliner (1,649.71)- Flypencil Longwear Pencil Eyeliner are creamy longwear, water-resistant pencil eyeliner in a rainbow of 20 matte, shimmer, metallic, and glitter shades for effortless no-limit looks that last. Kesha Rose Whatever Wherever Eyeliner Wands (2,099.62)- Whatever Wherever Eyeliner Wand comes as a set of two dual-sided, jumbo liquid eyeliners that be applied to your eye with an easy glide application. Eyebrows :- Urban Decay: Inked Brow Gel (1,949.65Rs)- The Inked Brow Gel is a semi-permanent long-wear brow gel that creates sculpted arches for up to 60 hours. Mascara- Fenty Beauty: Full Frontal Volume, Lift and Curl Mascara (1,799.68) – Full Frontal Volume, Lift and Curl Mascara The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumes, lifts, lengthens, and curls. Bronzer:- Charlotte Tilbury Airbrush Bronzer (4,121.88) – The Airbrush bronzer is a matte bronzer for medium skin tones for the appearance of a sun-kissed, glowing goddess complexion. Blush:- MAC Cosmetics: Glow Play Blush (2,248.30)- Glow Play Blush is an innovative bouncy blush with a cushiony texture that provides a pinch of foolproof, sheer-to-medium buildable colour. NARS Liquid Blush (2,248.30) –The Liquid Blush is infused with monoi and tamanu oils to blend effortlessly for a natural-looking, second-skin finish. The buildable formula blends effortlessly for a foolproof application Highlighter :- Fenty Beauty Diamond Bomb All-Over Diamond Veil (2,922.79) – It is a one-of-a-kind diamond-dusted highlighter that applies like a 3D glittering veil, delivering pure, show-stopping sparkle all over the face and body. Bobbi Brown Pink Glow Highlighting Powder Flower Girl NYC (3,597.28) – It is a limited edition release in a special packaging of the permanent shades Pink Glow. This is one of the most famous highlighter shades of Bobbi Brown. Lipstick and Lip Gloss – YSL Milk Tea Collection (2,772.90) – The YSL Milk Tea Shop is a new and exclusive limited edition shades inspired by your favorite milk tea flavors. Candy nudes for a refreshing rosy twist, latte nudes for voluptuous and creamy lips and spicy nudes for a perfect hint of spices with pumpkin undertones. MAC Cosmetics: Powerglass Plumping Lipgloss – Powerglass Plumping lip gloss has six all-new high-shine, non-sticky lip gloss shades featuring a proprietary tingling Sweet Sting Complex that increases stimulation to lips for rapid and lasting volume with an intense cooling effect, while hyaluronic acid and avocado oil also flood lips with moisture instantly and long-term. #CharlotteTilburyAirbrushBronzer #UrbanDecayAllNighterFacePrimer #NYXxChillingAdventuresofSabrinaSpellbookPalette #BobbiBrownPinkGlowHighlightingPowderFlowerGirlNYC #LauraMercierPureCanvasPrimer #MACCosmeticsPowerglassPlumpingLipgloss #FentyBeautyDiamondBombAllOverDiamondVeil #EyeShadowPalette #Bronzer #PATMcGrathLabsSublimePerfectionFoundation #Dior5CouleursCoutureEyeshadowPalette #NARSLiquidBlush #Eyebrows #HourglassVanishAirbrushConcealer #FentyBeautyFlypencilLongwearPencilEyeliner #EyelinerandKohl #UrbanDecayInkedBrowGel #Concealer #KeshaRoseWhateverWhereverEyelinerWands #LiftandCurlMascara #GiorgioArmaniBeautyLuminousSilkConcealer #KKWCelestialSkiesTrioEyeShadowPalettes #MACCosmeticsGlowPlayBlush #TomFordShadeandIlluminateSoftRadianceFoundation #FentyBeautyFullFrontalVolume #Foundation #YSLMilkTeaCollection #Highlighter #Mascara #Blush #Primer #LipstickandLipGloss SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

  • Coping with Confinement

    by Akash Khatri Coping with Confinement 26 July 2020 SOCIETY Advertisement Advertisement The earlier days of the pandemic caused a furore and great hullabulla. Great chaos everywhere, no school, no maids, work from home and still ambiguous about the situation ahead as we approach towards the end of lockdown four. During this whole topsy turvy journey gradually it seems we have become more human. A transition from a dependant to a more independent working – subtracting the maids and a more gadget-free atmosphere. During this whole transition period, I treasured dormant talent of my personality, as I could steal some time for trying out solo singing, penning down my thoughts to create short stories, experimenting in the kitchen and even nailed the unusual skill of giving men a haircut. Today I had lessons of stitching from my mom-in-law and found that it’s not that tedious and tricky as I had thought, of course, one needs to be lucky to have a good teacher beside you as my MIL is. I tried my hand on tailoring too, thanks to the lockdown. All and all it’s so much fun being indoors with family, doing crazy things and enjoying the nearness, attention as well as helping hand of the spouse. Above all, the level of tolerance has reached its acme and this habit I would always wish could be deep-rooted within me forever. At last, it took a microscopic-organism to make us more human. #LockdownPandemicIndependentConfinement SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS

  • Social deprivation

    by Akash Khatri Social deprivation 1 December 2020 SOCIETY Advertisement Advertisement Human being is a social creature having an integral need to interact. According to some researches, social deprivation and isolation have distinctive effects on behaviour and lifestyle of a person. Social Deprivation is when people have limited access to social resources due to various reasons like mental disorders, tensions, poverty, social discrimination etc. Social deprivation and Social exclusion- These are two different terms. Social exclusion is when individuals are excluded from full participation in the society because of his or her community, culture, traits or characteristics. Though social deprivation can result into social exclusion in the society. Effects of social deprivation on human beings- Social deprivation can lead to loneliness, long term consequences in physical and mental health and way of behaving. It can affect child development and even the entire human functioning as, the influence of society and peer groups is the most important aspect of one’s growth as an individual. How covid-19 led to social deprivation- The social distancing measure which were mandatory for everyone all over the world to control the spread of corona virus is absolutely reducing everyone’s opportunity to engage in social interactivity outside their houses, especially the adolescents. This might seem to be a normal quarantine for the teenagers but it is as strenuous for them as for any working adult. The basic interaction which is very crucial for the character and personality development of a teen has been hindered due to the access to digital forms of social interaction through social media. Today, this poor social health has been connected to many negative side effects and it has to be dealt with. SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS

  • Madhura Naik talks about the Life of an Actress

    by Aparajita Jaiswal Madhura Naik talks about the Life of an Actress 30 June 2022 COVER STORIES Advertisement In a freewheel chat with Neha Pande and Aparajita Jaiswal, Madhura Naik shares her journey in the acting industry. She is a brilliant actress, model and proud brand owner who has appeared in popular shows such as Pyaar Kii Ye Ek Kahaani, Iss Pyaar Ko Kya Naam Doon, Hum Ne Li Hai- Shapath, Tumhari Pakhi, Tu Sooraj Main Saanjh Piyaji and many more. She is an extremely hardworking, optimistic and creatively talented sensation who is not just an amazing actress but also someone who is an inspiration for the youth. Born in Indore, Madhya Pradesh; Madhura has been in the industry since 2007. Wanting to first be a Genetic engineer, Madhura moved to Bombay and has a degree in economics and Law. “Being an actress was never planned for me. I got discovered in my college campus for Universal and one thing led to the other.” For Madhura hardwork is the key ingredient for anyone. “I believe that every role I have played has had a memory for me. I was attached to Pyaar Kii Ye Ek Kahaani because we became a family on set and all of us are still great friends. It was basically coming on the set and having fun. I was just a kid, probably seventeen or eighteen, while shooting it.” “From 2020 a typical day in my life starts with washing vessels and cooking in the morning. I work during the day. In the evening I like to concentrate on my fitness and at night I am usually chilling with my friends” Madhura says. “ I had to learn how to cook on a stove for ‘Tu Sooraj Main Saanjh Piyaji’. “I love cooking and I think in the lockdown I discovered cooking all over again” she told us. Madhura has been working for ‘The Ghost Thesis’ for an Amazon Web Series which will be released so keep an eye out for that. “When it comes to T.V I’ve worked with Star Plus, UTV, Sony channel, Life OK, Star One. It has been a great experience working with these brands and production houses. As far as fashion brands are concerned one of my most memorable experiences is working with Baume Mercier in Paris. I was very young when I was living in Paris so that would always hold a special place in my heart,” she said. Madhura is an extremely creative individual. “I like to create new things. The monotony gets to me sometimes so I feel it is important to reinvent myself every now and then. That is something that is constant about me and keep up with the upcoming trends and keep learning new things.” Madhura also usually tends to improvise slightly when she cannot relate to the dialogues of the script. As a kid Madhura aspired to be a genetic engineer but after she ended up in Mumbai she was discovered on her college campus for a music video with Universal and one thing led to another. “There is a huge difference working as a tv actress and a movie actress,” she says. “For tv sometimes you end up working fourteen hours a day. Films usually wrap up in fourth five days or sixty days whereas tv series go on for years on end. It’s a completely different ball game on tv because you have to put in a lot of hardwork and time. Sometimes the content you’re shooting is scheduled to release the very next day so you’re almost on real time. The pressure is far more on tv.” Madhura stresses that hardwork is the key point for success in this industry. “I wish I had guidance as to what projects to pick up and which projects to refuse when I was starting off in this industry because I did not have a career plan. I wish today if I was starting off, I wish I had somebody to guide me on which projects to concentrate on and how to go about films as I did not have a film background.” Madhura has created her own brand Lady M as she has always been inclined towards fashion. When asked what inspired her to dip her feet into fashion and creating her own brand she said, “I always like to dress well and see others dressed well and I feel it inspires you as a person when you’re having a bad day but when you step into the right shoes and clothes you feel really good about yourself. Fashion is not just about wearing good clothes but feeling good while you wear them. I wanted to also introduce new trends to my close friends and the actors but also it is also for the masses. I would love to also dip my feet into the makeup industry but fashion is more my thing than makeup.” Every role I’ve played has had a memory for me. Madhura did an advertisement in association with Bindass tv for PETA with Ashmit Patel against caging birds. “It was for a very good cause and I am completely against caging birds because their first instinct is to fly and it is very sad to have their first instinct being taken away from them. I feel sad seeing birds in cages and I would still like to talk about this because I want people to be aware of what they are doing when they are caging birds. The response to this ad was good and I feel like at least my fans would listen to me and not cage birds.” Madhura continues to work with PETA. “Whenever I see an animal suffering on the roads I always call up PETA and the team is very kind to take them in and take care of them. Madhura has played both roles, protagonist and antagonist. “There’s a vast difference while playing the two roles. When you’re playing the antagonist you have so much to explore because the character has so many shades but when you’re playing a positive role there is just one boring side to the character. I personally prefer playing negative roles. Acting is all about how you train your mind. You just have to become that person so I do not think it is hard for any actor to pretend to be someone else and be in a character’s shoes.” The most challenging part of the job, Madhura says, are the long hours because you don’t have a life and balancing your work life and professional life is crucial. “From morning to evening you’re engaged in the shoot and then when you’re back you’re so tired that you sleep and the next morning when you wake up you’re again gearing up for the shoot. People really need to know the hard work that goes behind the glamour. They just see the glamour and the exotic destinations. What most people do not realise is that while shooting we do not have time to explore cities even while shooting in Paris or London. I start my day in front of the camera and end my day in front of the camera.” Her biggest inspiration is the hard work that Beyoncé puts into her work. “I always find Beyoncé to be a big inspiration because of the hard work that she puts into doing anything that she does, the process of creating from scratch to releasing the final video. She is always on her toes, always working round the clock and she makes it look effortless. She inspires her team also to work that hard so the blood and sweat that goes into her work is a true inspiration,” she says. “As an actress I find Deepika Padukone to be an inspiration as she always gets her characters point on and as a model I find Bella hadid an inspiration as Victoria’s Secret models put in a lot of effort into their bodies. The kind of training that they go through before going on the ramp is not easy. They play all sorts of sports and are grilled to have the perfect bodies. They follow a strict diet and I know how difficult it is to stay without water before your shoot. The fashion industry is quite cut throat.” Hardwork according to Madhura is not the only thing that is the key to this industry. It is a combination of hardwork, talent and luck. Some people are lucky enough to land in the right place at the right time and find the right role. That is something I feel is destiny. I believe in destiny. No matter how hard work, destiny and timing has to be just right.” She feels that the one person that keeps pushing you forward is yourself. “The toughest time I faced was when I got into a road accident while shooting pyaar ki ek kahani. I dislocated my shoulder and did not have enough time to recover before being back on set. For three months I had to shoot with a broken shoulder and my entire harness on.” Madhura says that it is tough playing characters that you cannot relate to. “This industry has been kind with the roles and achievements I have had till date so just being able to stand up on my own two feet and the financial stability and freedom has made me who i am today. I will always be grateful for that.” “I just want to inspire people and fill their minds with positivity. I want to tell people not to take life so seriously because all you have is right now and life is not meant to be taken so seriously. Just enjoy who you are today.” This quarantine Madhura discovered herself as an artist. “I had a lot of time to read, sketched and rediscovered myself as an artist. I wrote, I sang, I read and it was a phase where I could bring back all my creativity. I personally like this book called Alice by Paulo Coelho. Madhura continues to be an inspiration to our youth with her zealous personality, her creativity and her work. She brings in positivity and wishes her fans safety and to enjoy their life. Her most aspiration quality being that she has always reinvented herself for the better and continues to add creative aspects to her work and personality. SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES RELATED POSTS Advertisement

  • The Revolutionary Fashion Bag Of 2024: Coperni Edition

    By Rini Pathak The Revolutionary Fashion Bag Of 2024: Coperni Edition 7 March 2024 FASHION Advertisement Success in the ever-evolving world of fashion, where trends change with the seasons, depends on one’s ability to stay current and creative. Coperni is one such brand that continuously pushes the limits of innovation and technology. Be it the year of 2023, when the designers of Coperni, Sebastien Meyer and Arnaud Vaillant showcased unique blend of modern styles with electronic gadgets, the Human Ai Pin being attached to lapels or the spraying of dress on the incredible Bella Hadid or even the bringing of robot dogs on the catwalk, Coperni have always been known for creating a stir at the Paris Fashion Week. This brand was founded in the year 2013 and have continued to be a revolutionary brand in the world of fashion. The latest and the most peculiar fashion accessory that has been launched by Coperni has been able to become the current talk of the town. I am talking here about the Air Swipe bag, created in collaboration with NASA. This bag is the brand’s newest take on its iconic Swipe Bag silhouette. It weighs just 33 grams overall and is constructed from the lightest solid substance in the world—99% air and 1% glass. The team was seen clarifying in an Instagram post published by the brand which stated, “nanomaterial has been used by NASA to capture stardust: because it can withstand extreme heat (1200o Celsius) and a pressure of 4000 times its weight. This Air Swipe bag is the biggest ever object made if this space technology nanomaterial.” The post goes on to say that silica aerogel, a nanomaterial, is the “glass of the future” and that despite being “very delicate,” the bag is actually “non-fragile.” Professor Ioannis Michaloudis created the bag, which measures 27 by 16 by 6 cm. NASA’s silica aerogel nanomaterial was first created and studied in the context of fine art by Dr. Ioniss Muchaloudis, a Greek academic, visual artist, and researcher who is renowned throughout the world as one of the pioneers in the fields of science and art. Coperni continues to be dedicated to designing the future of the fashion industry with this statement. With this invention Coperni has been able to prove that sky is actually the limits and maybe in the future it may even invent something which might showcase that even sky is not the limit. Now the question here, my beautiful readers is that is this bag the next most sustainable, fashionable and desirable thing in the fashion industry? Well, that only time shall tell which we all are looking forward to. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

  • Expression Through Art Therapy

    by Anushka Singh Expression Through Art Therapy 1 September 2020 LIFESTYLE Advertisement Art and Mental Health are two amongst the most trivialized things in today’s era. People tend to misconceive the whole concept of art and undervalue the existence of mental health. And somehow, this commonality of being underrated is what makes the two complement each other for the best. The combination of Art and Mental Health might sound bizarre initially but makes perfect sense after gaining a clear perspective. And to perceive it clearly, let’s begin by separately understanding their essence. What is Art? The concept of art has been changing over the centuries and we can go about it in several ways. Art can often be contemplated as any and every kind of activity or creation that helps us express ourselves and intrigue other’s sense of emotions. It can be deep literature or mere scribbling, music production or sculpting, writing short poems to even dancing. Basically, everything that lets our feelings out through an activity can be considered as art. What is Therapy? Therapy is a process of treating one’s mental health, tension or stress rooting because of discrete life crisis be it relationships, career, self-doubt or any other hidden emotion you failed to understand. There are different types of therapeutic methods and of diverse degrees depending upon person to person. Also, it’s not mandatory to suffer from a mental disorder or any sort of psychological distress to be eligible for therapy. Turning back to the subject, by now you might be able to draw the link between art and therapy. Amongst the multiple elements of art, one is that it’s the solution to all your confusing situations where you find it hard to express and explore yourself, the kind of situation which leads to disturbed mental well-being. Mental health is something which is even ignored by us at times. But we all need to acknowledge it before it takes over our mind. Your problem can simply be the issue of low self-esteem or high self-doubt and you don’t really need to see a therapist but just apply the concept of performing arts in the context of therapy. Choose any approach or media like journaling, sculpturing or maybe just colouring your heart out, what truly matters is that you feel comfortable and easy while doing it. Self-expression through creativity can be very revealing and soothing. Creating art helps you take a stop and have a look back at what is up with your life and how is it affecting your choices and also lets you recognize feelings existing in the back of your mind. The therapy of art eases your emotions and releases your stress while working as a remedy to your depression. What’s important to remember is, you don’t have to be an artist to perform art therapy but just honest with yourself and the inborn artist in you will wake effortlessly. All the answers you need lies within you and art is the door that lets you enter this lane of solutions. As it is beautifully said, “Art Therapy transforms your pain into beauty”. SEARCH Countdown To History: Omega Unveils Paris 2024 Olympics Countdown Clock And Special Edition Timepiece LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success LIFESTYLE 6 Disadvantages Of Being Pretty LIFESTYLE POPULAR POSTS Advertisement Advertisement By Anushka Sharma From Dental Drills To Instagram Thrills: The Journey Of Mekhala Bawsay 16 August 2024 LIFESTYLE By Anushka Sharma Juggling Two Worlds: The Inspiring Journey Of Kritika Goel 16 August 2024 LIFESTYLE By Anushka Sharma Kanchan Serai: Balancing The Skies And The Spotlight 15 August 2024 LIFESTYLE By Anushka Sharma Nikita Pawar: From Fashion Design To Digital Stardom 15 August 2024 LIFESTYLE RELATED POSTS Advertisement

  • Lana Scolaro: Breaking Barriers In The Male-Dominated Music Industry

    by Anushka Sharma Lana Scolaro: Breaking Barriers In The Male-Dominated Music Industry 2 March 2023 COVER STORIES Advertisement Lana Scolaro, a rising star in the electronic music scene, has been breaking barriers in the male-dominated industry since she first stepped behind the decks. Hailing from Ibiza, the birthplace of electronic music, Lana's passion for music began at a young age. She played the cello and keyboard and was surrounded by DJs and music every summer. This exposure sparked her interest in pursuing a career as a DJ. In an industry where men dominate the scene, Lana faced some challenges as a female DJ. Some venues and people did not take her seriously due to her ultra-feminine style and look. However, Lana did not let this deter her from achieving her dreams. She persevered, constantly producing music, and releasing at least one song a month. She also participated in podcasts, interviews, and radio shows, always looking for new sounds to keep her relevant in the industry. As an artist, Lana has a unique vision that she balances with the demands of the music industry and her fans. Currently, she is incorporating her creative vision in the digital metaverse, where she has created her own dream house that is already in the NFT Oasis. This way, her music can be displayed, and fans can watch her in concert in the digital world. Lana is continuously evolving, and her creative vision is evident in her work. Throughout her career, Lana has been influenced by several artists, including Solomun, Santiago Garcia, Rami Bedouin, and Luciano, whom she watched perform in Ibiza. However, Gwen Stefani is the artist she looks up to the most. She adores Gwen Stefani's music, and she loves her style. Lana relates to the emotions that go into Gwen Stefani's songs and finds her inspiring. Apart from music, Lana loves painting and producing short animation projects. If not a DJ, she would have chosen to be an actress or a painter. When asked about her advice to aspiring female DJs, she encourages them to keep practicing and mixing on CDJs. She also advises them to put their music out on SoundCloud, YouTube, and every platform possible to be heard. Showcasing your music and getting feedback from fans is crucial to success. Touring and traveling can be challenging, but Lana manages to balance her personal and professional life with four phones. One of her most memorable performances was at the Texas Road to Nowhere Festival. It was her first time in Texas, and she was not supposed to play, but her good friend Chanel West Coast put her on stage and let her perform her single "Rick Ross." Lana envisions the future of the music industry as a digital metaverse, where people can watch her DJ in the virtual world. Her current and future projects include collaborating with brands in the fashion industry, producing a unique track with a male artist, and working on a new collection for her jewelry line LS Diamonds. With her drive, creativity, and passion for music, Lana Scolaro is sure to make waves in the industry and continue breaking barriers for female DJs. SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES RELATED POSTS Advertisement

  • The Fashion Journey Of Simran Khandelwal: A Blend Of Style And Grooves

    by Akshra Khandelwal The Fashion Journey Of Simran Khandelwal: A Blend Of Style And Grooves 28 August 2023 FASHION Advertisement In the world of Instagram, where style and creativity converge, Simran Khandelwal shines as a prominent fashion influencer. Her journey from a fashion enthusiast to an inspiration for thousands of followers is a tale worth telling. In an exclusive interview with our magazine, Simran shared her insights, dreams, and the milestones that led her to where she stands today. Simran Khandelwal'sKhandelwal's journey as an influencer started with a simple love for fashion, styling, and shopping for different clothes and brands. Putting together outfits for various events, parties, and social gatherings, she began sharing her looks on Instagram. Simran realized the vast potential of her creative pursuits as her followers grew. "I have always enjoyed experimenting with fashion and expressing myself through different styles. It's incredible how social media can open doors to unexpected opportunities," she said enthusiastically. While content creation on Instagram is her forte, dance holds a special place in Simran'sSimran's heart. She participated in dance competitions and won numerous trophies from an early age. She enrolled in the prestigious Terrence Lewis dance academy, where she honed her skills and eventually discovered her passion for belly dancing. "Dance has a way of bringing joy and freedom into my life. It'sIt's a form of expression that compliments my love for fashion, and I cherish every moment spent on the dance floor," she shared. Regarding her fashion must-haves, Simran believes that a good pair of shoes can make or break an outfit. ""Shoes are the foundation of any look. Whether casual or formal, the right pair of shoes can instantly elevate your style,"" she emphasized. And when it comes to timeless classics, Simran swears by the Little Black Dress (LBD). "The LBD is a versatile piece that never goes out of style. It'sIt's my go-to option when I want to look chic and elegant without much effort," she revealed. If she could have dinner with any fashion designer, living or dead, Simran would choose Zuhair Murad. The Lebanese designers' elegant and modern approach to styling has always fascinated her. "I remember being captivated by Zuhair Murad'sMurad's creations when I saw one of his gowns on the TV show Gossip Girl. That moment left a lasting impression on me, and I would love to meet the creative genius behind those mesmerizing designs," she gushed. Among the many cherished moments in her career, one stands out as the pinnacle of her fashion journey. At 16, Simran had the honor of being the showstopper for the renowned designer duo Jade by Monica and Karishma. She walked the ramp wearing their exquisitely customized lehenga. "It was a thrilling experience and a dream come true. Being part of such a prestigious fashion show at a young age has been a memorable milestone," she reminisced. Simran is an influencer and an inspiration to many young creators. Her advice to them is profound yet simple: "Remember that beauty is subjective. When you judge someone, you express yourself, but you don't don't define them. Embrace your uniqueness, stay true to yourself, and let your creativity shine through." Looking ahead, Simran'sSimran's goals are a blend of happiness, success, and inspiration. She aspires to lead a happy and fulfilling life while continuing to motivate others to be the best versions of themselves. On the professional front, she aims to expand her social media presence further and explore new opportunities in the modeling industry. "I want to use my platform to spread positivity and encourage people to embrace their individuality. The future holds endless possibilities, and I'mI'm excited to see where this journey takes me," she concluded with a confident smile. As we conclude our delightful conversation with Simran Khandelwal, we are left inspired by her passion for fashion, her love for dance, and her dedication to positively influencing others. Her journey is a beautiful blend of creativity and self-expression, and we can't wait to witness the magic she continues to create in fashion and beyond. In a world that often seems dominated by trends, Simran Khandelwal is a refreshing reminder that genuine passion, creativity, and kindness can make an influencer truly influential. So let's let's keep an eye on this rising star as she dazzles and dances her way into the hearts of many more followers in the days to come. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

  • Sunita Trakaroo; A Rising Star

    by Aparajita Jaiswal Sunita Trakaroo; A Rising Star 28 September 2022 LIFESTYLE Advertisement Sunita Trakaroo speaks to Aparajita Jaiswal in a candid interview where she exchanged trade secrets of being a model and influencer. She stresses on the values and points she keeps in mind while creating her content. Sunita strongly believes in keeping up her fitness and always trying to make sure her audience is happy and satisfied as she has made a career as a lifestyle influencer. She is not only elegant but graceful in her endeavours. "My objective is to always carve a niche for my audience participation in every post," Sunita relays. As an influencer of any genre or field, one doesn't always know what he or she wants and how to progress. Sunita gives her advice to all aspiring influencers and says, "Before stepping in this industry one should know what they want from himself or herself first and then proceed to understand what kind of audience engagements does they wants and then accordingly plan." Sunita goes on to talk about the challenges one might face in this particular field. "The foremost challenge everyone is facing is the cut throat competition among the masses and this is also one of the most challenging parts of my job." Sunita speaks about her inspirations and the women she looks upto who are none other than the talented Oprah Winfrey and Priyanka Chopra."None of them belonged to a showbiz family and whatever they have achieved today is purely because of hardwork and pure intention towards the audience." Sunita Trakaroo believes that there is nothing that is tough and can break her spirit, welcoming challenges and striving forward to achieve her goal. "Each failure is a lesson for me so there is no such failure that is big or small failure as I have learnt a lot from every failure I have encountered." Sunita wishes to convey to her fans and her audience, "I would like to tell my audience that become so skilled at what you do that your talent cannot be dismissed. Hardwork always pays off." She goes on to say, "Don't compare yourself with others. Everyone is unique in his/her own way, just compete with yourself." Sunita is in complete sync with what she is doing and she does it with humility. She believes strongly in women empowerment, body positivity and the progress of artists in India. She wishes to be a part of the process and help our community as much as she can! Don't compare yourself with others. Everyone is unique in his/her own way, just compete with yourself. SEARCH Countdown To History: Omega Unveils Paris 2024 Olympics Countdown Clock And Special Edition Timepiece LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success LIFESTYLE 6 Disadvantages Of Being Pretty LIFESTYLE POPULAR POSTS Advertisement Advertisement By Anushka Sharma From Dental Drills To Instagram Thrills: The Journey Of Mekhala Bawsay 16 August 2024 LIFESTYLE By Anushka Sharma Juggling Two Worlds: The Inspiring Journey Of Kritika Goel 16 August 2024 LIFESTYLE By Anushka Sharma Kanchan Serai: Balancing The Skies And The Spotlight 15 August 2024 LIFESTYLE By Anushka Sharma Nikita Pawar: From Fashion Design To Digital Stardom 15 August 2024 LIFESTYLE RELATED POSTS Advertisement

  • Multifaceted Himanee Bhatia Not Only Proves To Be An Advocate For The Law But Also For Mental Health

    by Aparajita Jaiswal Multifaceted Himanee Bhatia Not Only Proves To Be An Advocate For The Law But Also For Mental Health 24 January 2023 COVER STORIES Advertisement While pursuing her passion for acting, in a freewheel chat with Aparajita Jaiswal, Himanee Bhatia shares her journey about building her career from scratch , from working as a lawyer seeking justice to writing and now being a beloved actress. Her fans are eagerly awaiting her latest releases, wanting to see more of the beloved actress on screen, including but not limited to a webshow for Zee5, two Punjabi music videos , one to be shot in London and one in Japan and a Hindi film for a leading OTT platform and for a south film which is still untitled. An ambitious young woman with much to bring to the world, Himanee Bhatia talks about her fashion mantra, "As cliche as I sound, but really just be yourself. As they say, fashion may come and go but style is eternal. Discover what represents your personality rather than copying what someone wore at a party. See what represents you." Adding to that, Himanee talks about her own fashion style, "I constantly change my fashion choices. One day you'll see me wearing a princessy frilly dress, one day a leather jumpsuit that represents the adventurous side of me and sometimes just a plain white lakhnavi kurta with jeans and no make up- which represents the innocence and simple side of me. It really just depends on my mood." In a race to the death for the spotlight in a trying and difficult industry such as acting, one needs to be patient and have the courage to follow their dreams. What most of us lose out on while looking at the glamorous outlay of Bollywood, Tollywood or Hollywood is the struggle behind the screen for each and every aspiring actor. The key to success is not only perseverance and talent but also the patience to try again after getting rejected multiple times. Himanee Bhatia talks about the struggle of making it as an actress and offers her two cents. "I would like to advise all the girls, that firstly be proud of yourself. It takes courage to follow a path not everyone takes as when you do, you know you have immense competition, you may feel like a drop in the vast ocean, fingers will be raised at you by society, friends may leave you when you struggle and there will be thousands of people who will tell you that your dream is impossible. So be proud that you actually have the guts to take the risk to follow your dreams. "Having said that, I would encourage the girls to believe in their dream and work extremely hard. It is not a cake walk, you will get many rejections unless you're lucky and get a call back right away. But for most of us, we need to understand to be patient, to keep trying, to work on your skills and craft, to take care of yourself, to regularly give auditions and put yourself out there, to train in theatre and to work on yourself and identify what makes you different from the rest. Be unique, rather than falling for the rat race and never, ever compare yourself with others as everyone has a different journey. I would also advise that you need to be extremely disciplined in all aspects. Discipline and hardwork is what will actually make you talented, rather than relying on 'luck'." The multifaceted writer is also an incredible writer, dipping her toe into all genres of writing including poetry. "I write poetry, in both English and Hindi, and each and every poem of mine stands for everything I believe in; love, friendship, questioning society, health, hard work, success and talks about struggle, heartbreak, rising, falling and different experiences we face in life," says Himanee Bhatia. "People inspire me to write. When I see how everyone has a deeper layer to them than what meets the eye, I just feel writing is a beautiful way to see the soul of another human being. I aim to heal through my writing. I also believe in writing comedy, love, friendship and so much more, because a book often helps us escape a darker reality we live in to a happier place." The darker reality of today is the unaccepted and needed cure of therapy. Therapy for mental health issues amongst men and women in today's climate is a must and yet we are extremely judgemental and uninformed about the need of mental health therapy. Himanee Bhatia brings to life this very argued conversation. "Therapy should be accepted as much as going to any other doctor for a case of mild cold or cough. When someone has a fever, we never ask them, 'What led you to have a fever?' or 'Just get over it. Just smile.' Then why do we question this in the case of mental health? As a society we need to understand mental health is as important as physical health and the change begins at home. I urge all parents to recognise the signs and even for children who may see signs in their parents. Teachers need to educate and spread awareness about mental health not just for students but also for their parents. I feel even offices and other workplaces need more awareness for mental health. Therapy is essential for people who need it, and it is time we raise more awareness and stop asking people to 'Just get over it' and for that, change begins at home." As a former lawyer, Himanee Bhatia talks about what inspires her about the law and with our country trying to climb up from the cracks, what is the most heartbreaking thing about our legal system according to her. "I feel the need for justice is what made me do law. Law is for someone who believes in the concept of thinking, rather than just following the rules. Our country is doing our best, however I feel we can do much more. For starters , there are over 5 crore pending cases in India. We need to ensure everyone has a right to justice and speeden up the process, rather than delaying it and making the common man spend years of their life in courts. We all know we have a long way to go for stricter laws for violence against women and children. Every day you read of a case of domestic violence, sexual assault, abuse and so much more against women. Most of the cases are not even reported because as a society we still have a tendency to blame the victim. When a woman goes to report a case of rape, she is made to answer all sorts of derogatory questions which make her relive her trauma and is ridiculed at each step. We still read cases where a woman is chopped alive by her own lover, burnt to death for not giving dowry, rape which also involves marital rape and torture, both mental and physical. A country that cannot protect its women and children has indeed a very long way to go. We also need much, much, much stricter laws for abuse of any kind against children." The passionate actress adds to her thoughts on our law enforcement by also talking about animal abuse. "I wish there would be stricter laws for violence and abuse against animals. Day in and day out we hear of animal abuse and the punishment for some cases is as low as a fine of Rs 50. Only in cases of extreme abuse, is their imprisonment which is also bailable. I also feel we need to take strict action against acid attacks. For starters, even though sale of over the counter acid is banned in India, it is still extremely accessible and we need extremely strict laws to ban this." The actress passionately goes on to add, "the uniform civil code should be applicable in our country, rather than multiple laws applicable depending on different communities. Last but not the least, the men and others that are falsely blamed for false cases of dowry ,rape, etc by a woman or any gender should also be dealt with strictly as laws misused by women are detrimental to the women who actually seek justice." SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES RELATED POSTS Advertisement

  • How Fashion Haul Is Damaging Our Environment: Explained

    by Aishwarya How Fashion Haul Is Damaging Our Environment: Explained 3 November 2022 FASHION Advertisement If you are active on social media, you would know what fashion haul is. At least once, these fashion haul videos must have popped on your feed. These videos can also be there in your ‘for you’ feed. Well, you might think, what’s the big deal if these videos are there? So let us tell you that, these videos are destroying our environment. Not in a real sense, but hypothetically speaking, these hauls lead to excessive buying of clothes and that leads to the destruction of our environment. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. Now, the problem with such a promotion is that it provokes the audience to buy stuff that isn’t even needed by them. These hauls are heavily focused on fast fashion , which on its own is damaging to our nature. Though the hauls are bad for nature, people seem to like those content. The concept to understand here is that hauls are not only bad for our nature but are also for our budget. TikTok is a video content platform and, there are more than 1 billion views on the #clothinghaul hashtag and almost 13 billion views on the #haul hashtag. These numbers show us the reach, these videos have amongst the audience. The famous Shein is one of the most popular companies, in the haul trend. Shein hauls are popular for sure, but they are also driven by a marketing strategy. Shein has an affiliate program for influencers , that pays them a 10-20% commission for the haul post. Now, let’s talk about the damage, that these fast fashion hauls do to our environment. According to a study , the fast fashion industry creates almost 92 million tons of waste and, consumes around 79 trillion litres of water each year. As an industry, the fast fashion industry is responsible for 1/3rd of all microplastics found in the ocean and, produces almost 20% of global water waste. These numbers will concern you, but the fact is that most of fast fashion’s waste comes from post-production. Textile waste, the waste from unused textiles and old cloths, ends up in landfills. Around 85% of all textiles wind up in landfills every year- equivalent to one garbage truck filled with clothes being dumped in landfills every second. If this doesn’t concern you- which shouldn't be the case, there’s more than this. The fashion industry is the second largest polluter in the world, after the oil industry. Well, if you are thinking that, then why is it always the fashion industry that is being targeted? Then the reason is that fashion is a want and not a need. An excessive amount of clothing is harming the environment and also your bank account (read: month-end balance). The wastewater that this fast fashion industry produces, has toxic substances in it like lead, mercury, and arsenic. These substances are extremely harmful to aquatic life- where these substances are released, and also to millions of people who live by the river banks. A huge quantity of freshwater is used for dyeing and other processes, which leads to a shortage even more. To this, cotton needs a lot of water to grow, up to 20,000 litres of water is needed to produce 1kg of cotton. Another contributor to pollution is chemicals. They are used in every process, right from dyeing to result. The fashion industry also accounts for 10% of global carbon emission. It is also seen that the fashion industry has a major part in the degradation of soil. Apart from these environmental issues, there also exist some societal issues. The workers in the fashion industry are compensated very less and, and they work for a crazy amount of time. This is to keep up with the trends and deliver the clothes within the shortest period possible. This makes them a slave to the time, and they often end up getting burned out mentally and physically. The fast fashion and haul culture also give rise to the flex culture. Youngsters are on a quest to always have the trendiest clothes and also an excessive amount of clothing to wear. When there is a will, there is a way. So, the solution to this problem/disaster lies in acknowledging the harm that it is creating and, showing some willingness to change. Change isn’t difficult in today’s world, where nearly everything and anything has a cool alternative available. We just need to be mindful and choose sustainable options rather than a convenient option. A haul is a video that is promotional and, most fashion influencers do it. The company sends them a large number of clothes to try on and review. In return, the influencers get a hefty compensation in money or its kind. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

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