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by Priti Sharma Fashion Pieces That Will Never Go Out Of Style 6 November 2022 FASHION Advertisement Our sense of style is quite individual to us; it's a fantastic and special method to showcase our personalities while being at ease and making a significant statement about who we are. However, maintaining a current wardrobe and feeling great in our outfits may be challenging in our ever-evolving society and trends. Yes, being current with fashion trends will keep you current, but every genuine fashionista understands that you must invest in a few timeless pieces if you want to stay in style. If you want to seem effortlessly put together, making purchases of wardrobe essentials is the way to go. Fear not, though; despite the constant influx of new fashion fads, there are a few timeless essentials that we can always rely on, no matter what the most recent trend may be. In addition to being fashionable, these kinds of clothes will make your outfits seem to be put together and prevent you from making impulsive purchases. Do you have any upcoming shopping or wardrobe updates? Here are a few timeless pieces of clothes that will always be in fashion: Black Skinny Jeans I am aware that Gen Z is at war with thin jeans. Mom jeans are also a great way to switch up your look. But nothing can match or take the place of a black pair of slim jeans for a timeless, polished appearance. They won't take attention away from your gorgeous face while still giving every body shape a wonderful, feminine silhouette. Dark skinnies have the advantage of being both dressy when paired with a lovely top and shoes and informal when worn with a tee and sneakers. Your trusty black skinny jeans will never fail you. Classic Heels One heel never goes out of style: the traditional pump. Other heels, such as strappy, clunky, lace-up, or platform heels, come and go. Sometimes all you need is a pair of timeless shoes to instantly dress up an ensemble. They instantly give us a bit more height, lengthen our legs, and are easy to put on and take off. Simple heels are always a good choice, whether you're wearing them with jeans, a pencil skirt, a pantsuit, or a fancy dress. A White V-Neck Tee Hear us out: Although this might sound simple (or perhaps too simple), we've discovered that less is frequently more when it comes to long-lasting wardrobe necessities. A white t-shirt can be worn with anything; you can dress it up by tucking it into a long skirt or be cool and casual by letting it dangle from your favorite shorts. White t-shirts aren't spectacular, but they're always a nice option and let other pieces stand out while serving as a wonderful foundation. A Little Black Dress The current flowery maxi dress trend that we see streaming across our feeds is easy to get sucked into and fascinated with, but the little black dress has never stopped being a timeless option that gives its user a feeling of mystery, elegance, and timelessness. Knowing you have an excellent choice for practically every event in your go-to LBD will always make those difficult selections simpler. A Chunky Pullover Sweater If you're going to remain warm, at least do it stylishly! Chunky sweaters are basic, uncomplicated garments that will always make us feel both put-together and appropriate for the season, from the moment the fall leaves start to change until the spring temperatures start to rise. A bulky sweater may look good whether you tuck it into a skirt and wear knee-high boots with it or wear it with your favorite pair of jeans. A Leather Jacket Thanks to leather jackets, even the most basic outfits may be spiced up in less than ten seconds. Additionally, the leather jacket looks great with nearly everything and there is a tonne of faux-leather alternatives available that feel much like genuine leather. Wear it to liven up an otherwise too plain ensemble of jeans and a t-shirt or pair it with a flowery, feminine dress to add some edge to your appearance. A Pea Coat Even though we have to bundle up during the colder months, we still want to appear stylish, right? Thankfully, there are several jackets available to select from, but the pea coat is unrivaled in terms of fashion and practicality. This coat matches any outfit, will never go out of style, gives you a classy look, and will genuinely keep you warm. It comes in an amazingly broad selection of colors (try red if you're feeling brave!). Changing fashion trends are possible. Yet, timeless clothing never goes out of style. It's always a good idea to invest in classic pieces of clothes since they make it easier for you to seem put together and well dressed. Just be careful to choose items that complement your body type and style preferences. #Fashion #Style #NeverGoOutOfStyle #LittleBlackDress #WhiteVneckTshirt #ClassicHeels #LeatherJacket SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

by Anadi Gupta Why India is the most depressed country in the world? 1 September 2020 SOCIETY Advertisement Advertisement India is the world’s most depressed country and we don’t talk about it as much as we talk about other diseases, but you’ll be shocked to know that 300 million people worldwide are suffering from depression. Depression and bad mental health have been ignored as a serious issue since ages. Mental health is as important as physical health but sadly nobody takes it as a serious illness and avoid talking about it. People in India still take it as a taboo. A study reported in WHO, conducted for the National Care Of Medical Health, states that at least 6.5 per cent of the Indian population suffers from some form of the serious mental disorder, in spite of the rural-urban differences. Though there are effective measures and treatments, there is an extreme shortage of doctors and mental health workers like psychologists and psychiatrists. As reported latest in 2014, it was as low as ”one in 100,000 people”. The average suicide rate in India is 10.9 for every one lakh people and the majority of people who commit suicide are below 44 years of age. According to these data, India is in a serious mental health crisis but the attitude which Indians show towards it is not helpful at all. It won’t make any change. A major part of population of India is highly judgmental towards those who have any kind of mental illness. They don’t like to talk to such people because they think it will affect their mental health too. According to the surveys the people who understand it come from good socio-economic environment and are highly educated. The young kids are coming forward to support many mental health campaigns because they understand and are facing stress a lot. India has less resources and more population but one of the main aspects in which we highly fail is the stereotypical thinking of the people who live here. People still are blinded by the fake traditions and rituals. But depression is a serious mental illness which should be taken seriously otherwise it can cause long lasting severe feelings of sadness, hopelessness and loneliness. There can be different symptoms for different people and it can also be differentiated according to gender. Many people mistook depression for sadness but it is more than just being sad and lonely. Symptoms of it can last from months to years. A person with depression cannot find pleasure or joy in anything. It gets very difficult for one to start a day and get off from the bed. There is just so much hopelessness in everything they do. Everything seems so tiring and difficult. If you see a person like this please tell him to get help if needed and get a proper treatment otherwise it may result in us losing another life. Spread awareness against it, try to make people aware everywhere that mental peace and stability is the most important thing. Many celebrities are now breaking stereotypes and coming forward to talk about it publicly so people can realize its effects. Many mental health foundations are doing great work for the cause. And we can now only hope for things to get better. SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS

by Priti Sharma The Influence Of Kanye West On Fashion 11 December 2022 FASHION Advertisement All of us are familiar with Kanye West's outrageous outbursts. Like when he climbed the stage and took Taylor Swift's microphone, or when he declared his intention to run for president in 2020. Although Kanye West has made several odd statements, he has had the greatest impact on modern fashion because of his distinct aesthetic from other rappers' aesthetics, his real effect on sneaker culture, and how rappers define masculinity as a whole. Rapper Kanye West stood out among others for his sense of style. Kanye used thinner clothing, whereas the majority of rappers before him had a more "thug"-like aesthetic. With the elegance of a bull in a Givenchy shop, Kanye West challenged the hip-hop fashion establishment. The self-described "slave to fashion" stood apart from his contemporaries when he first entered the rap industry in 2002. The Chicago MC deviated from the typical look of rappers, who were often dressed in tall tees, enormous sports jerseys, and baggy pants. Instead, he wore Ralph Lauren polo bears and backpacks. Although Kanye is not the first rapper to defy fashion conventions or wear pink, the Louis Vuitton Don paved a previously unheard-of road into the realm of high-end design. The multi-hyphenate has transformed into a respectable fashion hero thanks to stunts like his listening party/fashion show held at Madison Square Garden and connections with industry figures like Riccardo Tisci, Anna Wintour, and Phoebe Philo. However, this visionary's creativity goes beyond only introducing thinner fits to hip-hop. Since he persuaded youngsters to wear those godawful shutter sunglasses and ask their parents to purchase them Air Yeezys, Kanye's influence on the fashion world and the youth has been clear. With the ballerina-filled ingenuity of Runaway, he later exposed street youngsters to Phillip Lim on his own. Rap fans saw The Throne debut various Givenchy collaborations, including leather kilts and album artwork, demonstrating how individualism and creative expression triumph over outdated gender conventions. At Coachella, Kanye purposefully disregarded gender stereotypes by donning a women's Celine top, redefining masculinity in hip-hop. Of course, haters frequently question the rapper's sexuality because of the widespread homophobia in the genre. However, Kanye has never let criticism get to him. He is doing more than merely dispelling the erroneous link between sexual desire and skirts by dressing in gender-neutral attire. A$AP Rocky, Young Thug, and Jaden Smith are just a few of the expressive, progressive young musicians he is giving the world. Thugga has no qualms about saying that "90 percent of my clothing are women's," and Jaden celebrates gender fluidity in his most recent Louis Vuitton advertisements, thanks in part to Yeezy's creation of safe places for males to dress however the hell they want. Even rappers A$AP Rocky and Kendrick Lamar have acknowledged The Life of Pablo MC as having a significant influence on their sharply tailored clothing. Not to add, it's impossible to go five blocks in downtown NYC without seeing ten Yeezy impersonators. Even if some people don't like Kanye's so-called rants, he has a point when he says, "I am so credible, so important, and so relevant that I will alter things." And he has that. Regardless of how often his Yeezy designs are criticized, Kanye is a visionary with the ability to alter how people dress. Beyond the mic, he is amazing. He has become one of the most important people in the world of fashion because of his constant dominance in the fashion world. And, buddy, the youngsters are making notes. #KanyeWest #HipHop #Fashion #Rappers #Yeezy #LouisVuitton #Givenchy SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

By Anushka Sharma If Uzbekistan Isn’t On Your Travel List, Here Is Exactly Why It Should Be 21 March 2024 TRAVEL Advertisement Advertisement Uzbekistan – ever heard of it? If not, get ready for a travel revelation! It's that awesome country in Central Asia that's bursting with history, culture, and amazing experiences. So why should you hop on a plane and explore Uzbekistan? Let's dive in! First off, Uzbekistan is like a time capsule of ancient wonders. Picture this: two of the oldest cities in Central Asia, Samarkand and Bukhara, standing tall since way back when. And then there's Timur, or Tamerlane, the local hero who conquered half the world in the 14th century. You'll see statues of him everywhere, and trust me, he's kind of a big deal. Now, let's talk about the sights. Uzbekistan is a treasure trove of historic gems. From the breathtaking Registan Square in Samarkand to the mystical Shah-i-Zinda necropolis, you'll feel like you've stepped into a history book – but way cooler. And if you're a museum geek like me, you'll love exploring places like the Amir Timur Museum and the Museum of History of Uzbekistan. But it's not all about history – Uzbekistan is also a feast for the eyes! The Islamic architecture is out of this world, with dazzling mosques, mausoleums, and madrasahs at every turn. Seriously, you won't be able to stop snapping photos of the intricate mosaics and towering minarets. And let's not forget about the food – oh, the food! Plov, the national dish, is a hearty rice pilaf that'll make your taste buds dance. And then there's lagman, shashlik, manti, and so much more. Plus, you can wash it all down with some refreshing green tea – the perfect way to end a delicious meal. But what really makes Uzbekistan special is the people. They're some of the friendliest folks you'll ever meet, always ready with a warm smile and a helping hand. And if you're into shopping, you'll love browsing the bustling bazaars filled with handmade crafts and local treasures. Oh, and did I mention silk paper? Yeah, Uzbekistan is famous for that too. You can visit Koni Ghil village and see how it's made – it's like stepping back in time to a bygone era of craftsmanship and tradition. So there you have it – Uzbekistan in a nutshell. With its rich history, stunning architecture, mouthwatering cuisine, and welcoming people, it's the perfect destination for your next adventure. Trust us you won't be disappointed and will come with a pack full of memories and soveniers! SEARCH 7 Abandoned Cities In India And Abroad That Are Too Beautiful To Be Forgotten TRAVEL Blue Lagoon – Iceland TRAVEL Palm Islands TRAVEL WORLD PEACE DOME TRAVEL Blood Falls In Antarctica: Explained TRAVEL POPULAR POSTS Advertisement Advertisement By Anushka Sharma Chiang Mai Is So Unrealistically Magical; And Here Is Why 28 June 2024 TRAVEL By Anushka Sharma Lakshadweep Is A Heaven In Disguise And Here Is Why 3 April 2024 TRAVEL By Anushka Sharma If Uzbekistan Isn’t On Your Travel List, Here Is Exactly Why It Should Be 21 March 2024 TRAVEL By Anushka Sharma The Fashion Capitals Of Asia: Exploring Style Beyond Borders 19 March 2024 TRAVEL RELATED POSTS

By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY Advertisement Advertisement Mithibai Kshitij , established in 2007 has been standing as a torchbearer of social responsibility since its inception. It has been hosting numerous events and started various initiatives to bring about a positive change in the society by being an active contributor towards it. From education and empowerment of people to environmental sustainability, Kshitij has been able to emerge as the epitome of social issues addressment. Some of the major events hosted by Kshitij addressing various social causes during the year 2023 are listed below. On the 31 st of August, 2023 , Mithibi Kshitij was seen conducting an uplifting gathering, ‘AASTHA: ACID ATTACK SURVIVORS: TRIUMPH OVER HEINOUS ACTS. ’ This event was hosted in honor of various courageous survivors of acid attack. The resolute valor of these people became a matter of praise and admiration by the witnesses of the event. It even showcased the emphasis of being united and being there for each other during a daunting scenario like those of acid attacks to strike an end to the discrimination and inequality against them, based not only on an individual basis but together as a country. This shall aid in nothing but marching towards a better country and a better world. On 1 st October, 2023 , the entire team of Kshitij came together with the Rotary Club of Mumbai City and planned diverse social causes which marked their involvement towards a positive social change. The events on that particular day included a beach clean-up that was arranged at the Juhu Beach of Mumbai city post the occasion of Ganapati Visarjan, on the date of October 1 and was started at 7 a.m. The clean-up saw joint initiatives of at least 200 volunteers who showcased a profound sense of compassion towards the environment and the entire coastal ecosystem. These volunteers as a whole emphasized the significance of tackling environmental dilemmas for the youth. The team of Kshitij even held a screening of the India-Pakistan World Cup Match on October 14, 2023 for a bunch of underprivileged children. The entire audience was seen hooting for their country as, “Indiaaaa Indiaaa” and also painted their entire faces with the tricolor and created cherishable memories. Again on the 12 th of November, 2023 the Kshitij’s team was found having a grandiose celebration in relation to the auspicious occasion of Diwali . The celebration included the autistic children from an NGO nearby. The affair witnessed all the enchantment that the festival of Diwali had to offer which consisted of spreading all forms of love and joy towards everyone. Apart from all the fun activities cited above, the members of the Kshitij team further organized a silent march at the Gateway of India to honor the martyred NSG Black Cat Commandos of 26/11 , on 26 th November, 2023 . The march which was held in the memory of these commandos highlighted the requirement of paying respects and to reminisce about the sacrifices of these courageous heroes of our country. Therefore, all the above mentioned events cite as a proof that Mithibai Kshitij is an active advocator of positive change, addressment of environmental concerns, promotion of education and empowerment of the entire community as a whole. They serve as the pioneer of aspiration to take a step towards positive societal change and inspire the entire globe to be a better, happier, optimistic, and a more inclusive place to survive in. One can surely now say that Kshitij is an active agent of positive societal transformation. SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY RELATED POSTS

By Rini Pathak The Revolutionary Fashion Bag Of 2024: Coperni Edition 7 March 2024 FASHION Advertisement Success in the ever-evolving world of fashion, where trends change with the seasons, depends on one’s ability to stay current and creative. Coperni is one such brand that continuously pushes the limits of innovation and technology. Be it the year of 2023, when the designers of Coperni, Sebastien Meyer and Arnaud Vaillant showcased unique blend of modern styles with electronic gadgets, the Human Ai Pin being attached to lapels or the spraying of dress on the incredible Bella Hadid or even the bringing of robot dogs on the catwalk, Coperni have always been known for creating a stir at the Paris Fashion Week. This brand was founded in the year 2013 and have continued to be a revolutionary brand in the world of fashion. The latest and the most peculiar fashion accessory that has been launched by Coperni has been able to become the current talk of the town. I am talking here about the Air Swipe bag, created in collaboration with NASA. This bag is the brand’s newest take on its iconic Swipe Bag silhouette. It weighs just 33 grams overall and is constructed from the lightest solid substance in the world—99% air and 1% glass. The team was seen clarifying in an Instagram post published by the brand which stated, “nanomaterial has been used by NASA to capture stardust: because it can withstand extreme heat (1200o Celsius) and a pressure of 4000 times its weight. This Air Swipe bag is the biggest ever object made if this space technology nanomaterial.” The post goes on to say that silica aerogel, a nanomaterial, is the “glass of the future” and that despite being “very delicate,” the bag is actually “non-fragile.” Professor Ioannis Michaloudis created the bag, which measures 27 by 16 by 6 cm. NASA’s silica aerogel nanomaterial was first created and studied in the context of fine art by Dr. Ioniss Muchaloudis, a Greek academic, visual artist, and researcher who is renowned throughout the world as one of the pioneers in the fields of science and art. Coperni continues to be dedicated to designing the future of the fashion industry with this statement. With this invention Coperni has been able to prove that sky is actually the limits and maybe in the future it may even invent something which might showcase that even sky is not the limit. Now the question here, my beautiful readers is that is this bag the next most sustainable, fashionable and desirable thing in the fashion industry? Well, that only time shall tell which we all are looking forward to. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

by Aarti Singh Nikhita Gandhi construes her journey 2 November 2022 COVER STORIES Advertisement In an exclusive interview with L’utopia, the “MAHARANI” of Indian pop, Nikhita Gandhi decodes her journey from learning and working with A R Rahman to Naach Meri Rani and then Maharani. Talking about the legend, A R Rahman, Nikhita added how creative he is with developing songs right from scratch. “AR sir is probably the most interesting and vastly talented person I’ve ever met. You can never be bored around him! He is constantly trying new things and learning and adapting and moulding his craft. It’s so inspiring! I’ve sat in on some sessions when he was composing a song from scratch, it was pretty incredible to watch his process. He is unbelievably quick with the DAW and production and it’s a treat to see the magic happen!” It is pretty clear that Nikhita herself is insanely creative when it comes to her songs. Take Maharani for instance. She further explained what this song portrays for her and what was the inspiration behind it. “MAHARANI celebrates women in the most breezy and effortless way. That’s what really resonated for me with this composition. I always wanted to do a song about women that didn’t necessarily have to stand up for women or sound like a “cause” and instead simply uplifts women in a cool casual POP way! That’s probably what I love the most about this record, it’s suave and fun and still can be meaningful.” There’s so much that goes behind every song. Each and every song is unique and has a distinct thought behind it along with a story. Such was the case with Maharani as well. “I was visiting my friends in LA after my India Tour ended in July this year, and of course these friends happen to be pretty epic musicians. I don’t think they need an introduction but Shankar Tucker and Vidya Vox were hosting us and so of course we got into the studio and they played us some of their music. Ironically this was a song that Shankar wanted to play me because they didn’t want to release the track and felt I might connect with it more. It was instant love for me. I told him it’s a great song and that I’d love to finish it! So, when I got back to India, I rewrote the lyrics in Hindi and changed it to mean what being a Queen to me is. And this song was born! The best thing about completing this whole process was the video shoot, because as it turns out Shankar and Vids were in India in September for a show and so I thought it would be perfect to have them cameo in the video while they were in town! The whole thing sort of just fell into place and that’s what I love about the journey of each song.” While talking about the direction of the music industry, Nikhita shared how on-screen representation helps an artist become more known and emerge fully. “I’m excited to see the music industry stand on its feet. Where a singer or composer is famous for his/her work and not an unknown entity in a film where the audience only identifies with the actors in it. I would love to see more of that. I think if Badshah can feature in his song, in a film then it’s only a matter of time that we see more and more artists represent their identity on screen as well! This is where the audience will truly identify with their artist and true fans will emerge!” She previously pointed out how the music scene is in an unsure yet exciting space. Elaborating that she added how we can see a lot of trial and error. “Like I mentioned a little earlier about not knowing what’s working, it definitely puts music investors in a complicated spot but makes the answer really easy for musicians- do what you do best, not what’s working; cause what’s working also may not work for you (lol). That may sound confusing but basically the best formula is no formula and just making music from the heart! Syncing on film artist’s music in films is also happening these days in India like the west which I think is amazing! A lot of credit for that goes to the Punjabi industry who have truly revolutionized certain perceptions of the non-film artist.” Further talking about the potential for musicians to grow in all the industries, Nikhita disclosed how she thinks that there is so much one can do especially now that the independent scene is also getting its own space and followers. “We see a rise in the hip hop scene and singer-songwriter space and honestly the power is with the people. I think anyone who spends a little time understanding how streaming and music distribution works, can figure out their music career and find their voice. I recently visited the inauguration of the new batch of a music school and interacted with the freshers. I was really delighted to see that a lot of them were not simply enamoured by the well sold image of the frontman but had serious aspirations- some wanted to be producers, some sound engineers and so on. I was happy to see that the youth knows what it wants and is intelligent enough to find its path!” Music has definitely gotten a boost due to the onslaught of social media. She pointed out how remarkable it really is. “It’s kind of amazing how in the most algorithmic and calculatable phases of humanity with apps and data, music is still so ineffable. A common phrase I’ve been hearing these days is “kuch bhi chal raha hai” (anything/everything is getting famous) or “we don’t know what works” which means no real formula can be applied to music and what really connects with people. One great thing about social media is that you are directly in touch with the world, a person sitting in Iceland can be a fan of a new artist emerging from a small town in Madhya Pradesh. What really blows my mind though is that not knowing what works- it’s sort of a testament to the fact that music will always be a very personal and wonderous experience and each listener will always interpret the same song differently- that is a timeless truth!” Nikhita feels that not just social media but live shows are also a great way to share creative space with the world, especially her fans and something that she absolutely loves. “What’s there not to love really? Being on stage is so exhilarating! It’s that weirdly gratifying mixture of nervousness and thrill and happiness like being on a rollercoaster, but better! On stage you get to share energies with your audience which I think is a very beautiful experience. It can many times be therapeutic and one of the purest forms of joy! In the India Tour I did early this year, there was a moment when I was singing my original Bura Na Mano Yaara and the audience was singing along, they knew the words that I had written, by creation. It felt so amazing I don’t think I could describe it.” She feels that her roots and values have been something that helped her grow as a person and as an artist. “I’m blessed with the most incredible parents. I don’t think anyone could ask for a better mother and father. Each day I try to be more like them and that’s what takes me forward. They are so hardworking and caring and giving and I think I could go on and on about them, but the truth is one thing they’ve always told me to stay grounded and humble and not change for anything.” On a bona fide note, she shared how although there have been challenges along the way, she likes to look at them as learning curves and puzzles that she gets to figure out. “The music industry like most artistic fields can be pretty volatile and some days can have way more clarity than others so it’s important to constantly self-actualise. Though a Bollywood and film music singer I’ve also parallelly been an indie artist trying to release her own songs and having to do everything from producing to shooting my own videos to editing them and it can all be very overwhelming. But I like to look at things in a good light and try to turn the obstacles into fun new things I get to learn. That’s pretty much how I started using music production DAWs and editing softwares, cause as they say, necessity is the mother of invention! It also helps when you genuinely enjoy doing all of it!” She feels that there’s always going to be conflicting advice and problems- dress glamorously, dress differently; charge more, charge less; be picky about your songs, don’t be picky and be accessible— there’s always all kinds of advice but at the end of the day you listen to that voice inside of you, and always ALWAYS do only what feels right. The ‘MAHARANI’ singer is also huge on body positivity and inclusiveness. “It really makes me happy to see that such conversations have begun and are normalised topics now. I remember growing up an insecure chubby girl who would always feel the need to overcompensate her size with her personality. I would feel that boys saw me as a friend and not a potential girlfriend because I wasn’t skinny, and would look at my thin friends and want a body like theirs. As I grew older, I realised how unidimensionally I was thinking and that all body types are sexy and beautiful and have their own charm. What were my “thunder thighs” or “fat legs” and how they became the hottest thing about me. It’s strange how far a little bit of self-confidence can take someone and I’m sure a lot of body insecure girls and boys must have had it worse. I’m so glad though that things have changed over the years but I think overall the media and TV still, by large, represents beauty standards in the old school way. We’ve just scratched the surface. But every step counts and I feel so happy to associate with a magazine that resonates with body positivity and puts a smile on the face of my younger self and hopefully many other kids too!” Lastly, Nikhita shared how like MAHARANI, she hopes to see more of her singles and self-composed releases also do as well as her film playback music. “That truly is one of my personal goals and visions. I want MAHARANI to be playing next to Naach Meri Rani and all my music to be loved equally! And for now, I have tonnes of more music coming your way that I can’t wait to share with the world” SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma A Journey Shaped By Courage, Creativity, And Social Media With Aditi Sharma 19 October 2024 COVER STORIES By Anushka Sharma A Journey Of Transformation, Empathy, And Unwavering Passion With Jitin Gulati 11 October 2024 COVER STORIES By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES RELATED POSTS Advertisement

By Rini Pathak Shanaya Kapoor And The Perfect Puma Fits 14 February 2024 FASHION Advertisement Do you too want to be talk of the town by your extraordinary physical transformation? No, no fairy godmother is going to come and transform you into Hrithik Roshan but yes an upgrade of your athleisure wardrobe might surely motivate you to get out of your bed and join that nearby gym where you have been thinking about to join since ages. Now, are you thinking about what to buy and how to prep well for your upcoming workout outfits? Well, fret not, we are here to delve you into the newest campaign of the renowned brand, Puma featuring the shining star, Shanaya Kapoor . Starting from button-up shirts, cropped sweatshirts to unisex sneakers you ask it and they have it all. Shanaya Kapoor , the recent Gen-Z fashionista is now leading a campaign for Puma which is believed to be the pioneer in the realm of athleisure. The campaign had its debut a week ago and features various silhouettes related to athleisure. Athleisure, unlike any other fashion trend, is believed to be quite a cornerstone in the genre of fashion. Today, in this article we shall delve into some of the mainstream athleisure showcased by Shanaya during her campaign with Puma. First up is Puma’s Creeper Phatty Unisex Sneakers x Fenty . These sneakers were initially released in 2015 as a part of Rihanna’s Fenty collection for Puma. These sneakers have gained massive popularity due to their distinctive style, which serves as a combination of high fashion with streetwear. Shanaya’s campaign has been believed to be an icing on the cake for these sneakers. Next on the list is T7 AOP Tracksuit and Army Trainers . The AOP (All Over Print) Tracksuit and Army Trainers have obtained their sources from streetwear and urban fashion culture. Army Trainers are believed to be inspired by military footwear and are frequently distinguished by their robust construction and adaptable design. Again, AOP tracksuits are the perfect definition of bright and vibrant patterns spanning the entire tracksuit. These pieces combinedly have shown massive growth in recent years and Shanaya’s campaign is surely inviting new fashion movements including them. Up next we have Puma Team Crop Top, T7 for Fanbase Relaxed Pants, Puma 180 Corduroy Sneakers . These crop tops that are campaigned by Shanaya are the proper combination of style, comfort, and versatility making them suitable for a wide range of occasions. On the other hand relaxed pants are a perfect casual and more comfy alternative to structured trousers and are a staple piece of comfortable and functional clothing. Corduroy sneakers not only completes this casual look but also adds texture and visual interest to footwear options. Another add-on in this campaign are the Puma X RHUIGI Unisex Summer Jacket and Puma X RHUIGI Unisex Summer Shorts . As summer days are approaching, summer wear is a must to be added on the shopping list ASAP to avail all the Puma deals. These summer jackets and summer shorts are surely apt for summer wear. Again we have Cruise Rider V1 Women's Sneakers that are campaigned by Shanaya and are another perfect piece of footwear for one and all. These sneakers make any fit look perfect when added with it and uplifts the whole look. This campaign by Shanaya for Puma is sure something that anyone looking for comfortable and athleisure wear must not miss. Of course one cannot replicate Shanaya Kapoor but one can surely replicate her outfits and look amazing by buying these amazing fits campaigned by her for Puma. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

By Anushka Sharma The USA Is Almost Giving Up On TikTok, And Here Is Why 15 March 2024 LIFESTYLE Advertisement In the ever-evolving landscape of social media, few platforms have captured the hearts and screens of users quite like TikTok. From viral dances to comedic sketches, TikTok has become a global phenomenon, with its user base skyrocketing to over 170 million in the United States alone. However, behind the curtain of seemingly innocent cat videos and lip-sync challenges lies a brewing storm of geopolitical tension and national security concerns. The latest chapter in the TikTok saga unfolds in the hallowed halls of the US House of Representatives, where lawmakers have recently passed a bill that could spell trouble for the app and its Chinese parent company, ByteDance. The bill, aptly named the "Protecting Americans from Foreign Adversary Controlled Applications Act," aims to force ByteDance to divest from TikTok or risk being booted out of US app stores altogether. But why all the fuss? Well, it boils down to one word: trust. Or rather, the lack thereof. US legislators have voiced concerns that TikTok's close ties to the Chinese government could compromise user data and national security. With China's track record of tight control over its tech companies and its infamous "Great Firewall" restricting access to Western social media platforms, the fear is that TikTok could be used as a tool for surveillance or propaganda. These concerns have been exacerbated by TikTok's meteoric rise to prominence, fueled by its addictive algorithm that seems to know exactly what content users want to see before they even know it themselves. This uncanny ability to capture and retain users' attention has raised suspicions about the true intentions behind the app's development and operation. In response to mounting pressure from US lawmakers, TikTok CEO Shou Chew has adamantly denied any allegations of wrongdoing, insisting that ByteDance is a private company not under the thumb of the Chinese Communist Party. However, skeptics remain unconvinced, pointing to China's 1 percent stake in ByteDance and its control over one of the company's board members as evidence of deeper ties. As the battle over TikTok rages on, it has become a microcosm of broader tensions between the US and China. With Washington increasingly wary of Beijing's growing influence on the world stage, TikTok has become a convenient target for politicians looking to flex their muscles and protect national interests. But what does all this mean for TikTok's legions of devoted users? Well, for now, it's business as usual. The bill passed by the House of Representatives does not explicitly ban TikTok outright but rather gives ByteDance six months to divest its ownership. However, some observers argue that this is essentially a death sentence for the app, as finding a buyer willing to navigate the treacherous waters of US-China relations may prove to be an insurmountable challenge. Despite the uncertainty surrounding its future, TikTok remains defiant, with supporters rallying behind the platform in the name of free speech and digital innovation. Whether TikTok will emerge victorious or succumb to the pressures of geopolitical brinkmanship remains to be seen. But one thing is for certain: the battle for TikTok's soul is far from over, and the stakes have never been higher. So, grab your popcorn and stay tuned for the next twist in this captivating tale of politics, power, and social media supremacy. What do you think? Do you think the era of TikTok has finally come to an end? SEARCH Countdown To History: Omega Unveils Paris 2024 Olympics Countdown Clock And Special Edition Timepiece LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success LIFESTYLE 6 Disadvantages Of Being Pretty LIFESTYLE POPULAR POSTS Advertisement Advertisement By Anushka Sharma From Dental Drills To Instagram Thrills: The Journey Of Mekhala Bawsay 16 August 2024 LIFESTYLE By Anushka Sharma Juggling Two Worlds: The Inspiring Journey Of Kritika Goel 16 August 2024 LIFESTYLE By Anushka Sharma Kanchan Serai: Balancing The Skies And The Spotlight 15 August 2024 LIFESTYLE By Anushka Sharma Nikita Pawar: From Fashion Design To Digital Stardom 15 August 2024 LIFESTYLE RELATED POSTS Advertisement

by Akshra Khandelwal The Road To Independence Is Paved With More Than Just Likes, Said Deeksha Gupta 4 September 2023 FASHION Advertisement In the ever-evolving realm of social media, where the pursuit of authenticity and success often converge, a vibrant star emerges whose journey is as inspiring as it is genuine. Deeksha Gupta, the name that has been weaving its way into the digital tapestry, welcomed us into her world for a candid conversation about her rise as an influencer, the transformative power of collaborations, and the unwavering drive to stay true to oneself. With a refreshing blend of humility and ambition, Deeksha unveiled her story, reflecting on the rollercoaster of "almost" blooming days that shaped her path. From her humble beginnings with around 40,000 followers, she made it clear that her focus was always on authenticity. "I never want to do collaborations, and I like posting whatever I feel like that shows the real me," she often told her close circle. Yet, fate had its plans. A turning point emerged when Deeksha decided to leap of faith and say yes to her first brand collaboration. The outcome was beyond her expectations, as she pocketed a considerable 10,000 units of her chosen currency. The impact was profound – a newfound sense of independence and the pride of making her parents' hearts swell with joy ignited a relentless fire within her. As we sipped our chosen beverages, Deeksha playfully shared her signature style and described her as an ode to comfort with a hint of style. "It has to be a white top and dark blue denim or shorts. But let's not forget those essential cycling shorts – they're an absolute must. Comfort shouldn't compromise style," she quipped. Moving beyond the fashion realm, Deeksha invited us into her fitness journey. With a disciplined approach, she embraced a weekly "push, pull, & legs" routine, while her abs found their strength through a dedicated circuit routine. But it wasn't all about physical prowess; Deeksha's sanctuary lay in the moments of unwinding that marked her day's end. "I believe that the moments of unwinding are sacred," Deeksha shared with a smile that held the wisdom of experience. She detailed her cherished ritual with an almost poetic description – stepping into her room, shedding the layers of makeup, and engaging in heartfelt conversations with her confidantes over a call. "It's my favorite part of the day," she admitted, "a time when I can truly be myself and recharge." Deeksha's love for skincare emerged as a common thread during these serene moments. The diligent application of creams and serums was complemented by a central ritual that spoke volumes about her character – tidying her room. "It may sound 'small,' I guess," she mused, "but I find it essential. Going to bed with everything in order sets the tone for the next day." The conversation turned toward aspirations, and Deeksha's eyes lit up with a dream she had been nurturing. "I want to collaborate with Dyson," she confessed. The aim was more than just a product acquisition; it was a testament to her determination and vision of success. "I could buy it, sure," she acknowledged, "but there's something magical about collaborating with a brand that resonates with you." Deeksha's journey, marked by dedication and a desire to prove herself, has been punctuated by challenges and lessons. "I learned this the hard way," she reflected, "but giving up or losing heart is never an option." She cautioned against getting carried away by fleeting successes, urging fellow content creators to persist even when the metrics seem unfavourable. "Keep creating content regardless of the engagement. It'll always be you versus you," she affirmed. As our conversation drew close, Deeksha shared her vision for the future – driven by kindness and grounded in humility. "I look forward to being kinder and down-to-earth," she said, her eyes gleaming with resolve. "Making my loved ones proud is what fuels my spirit." In the realm of influencers, where facades can be as captivating as they are deceiving, Deeksha Gupta stands out as a beacon of authenticity. Her journey, shaped by triumphs and trials, is an inspiring reminder that success is not just about numbers but the relentless pursuit of one's passions. With her heart set on the horizon, Deeksha Gupta continues to carve her unique path, reminding us that the journey is as important as the destination and that staying true to oneself is the most potent influence. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

by Neha Pande Top 5 Diwali Outfit Ideas 1 November 2020 FASHION Advertisement The Festival of Lights is closer than you think. Every Diwali we shop and try to get the perfect outfit for the best Diwali post we can. Diwali shopping is a must because that is one festival we get to dress up all glamorous and ethnic. But this shopping is also a headache to do since it is so hard to find the best outfit to celebrate with our family and friends, but worry not! L’utopia got you all covered as we have curated a list of outfit ideas for this Diwali season. Kurti – One can never go wrong with a Simple Kurti. A beautiful Kurti with the right jewellery and makeup can elevate any look. It is classic and comfortable but will make you look beautiful. Saree – For something more classic yet elegant, Sarees are a woman’s best option. They are the red lipsticks of ethnic wear; timeless and elegant. Sarees are something which will never go out of style. Lehengas – Another option for something stylish yet comfortable are lehengas. Lehengas can go from complete ethnic to contemporary in seconds. Wear a beautiful embroidered blouse or a cropped top with an embroidered jacket, it will elevate your whole look. And with the right jewellery and makeup, you will be the showstopper of any Diwali function. Kurti and Plazo or Long Skirts – Nowadays beautiful Kurtis with a Plazo, Embroidered Long Skirt or Lehengas are tending. Be it plain or something more embroidered and heavy, you will be sure to catch the eyes of any bystander. Indo-western – For a more high fashion or comfortable look, Indo Western is sure to stand out. It is something which can be easily turned into high fashion or can be dressed down to look casual and comfortable. I do western is unique and is quite literally, the best of both worlds. You can pair a button up Shirt with a saree or a lehenga or jacket-kurta with a pair of jeans or A short Anarkali kurta with Jeans, the possibilities are endless. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS

by Yashi Srivastava The Rich Heritage of Indian Handloom 15 December 2022 FASHION Advertisement India is a land of traditions that go thousands of years back. From Ayurveda to Yoga and festivals, even buttons, exhibit Her glorious culture, and a splendour that my country really is! Amongst the many spectacular factors that help India stand out from the western countries is the way Indians dressed – back in time. So, when we talk about Indian attire, there is no way that we wouldn’t talk about the exuberance that flow from the oldest Indian fabric used for weaving attires – handloom! Before the Britishers took over our beautiful country, Indians wore attired made only from handloom fabric. So, yes, the history and heritage of Indian handloom goes way back in time and in this article, we shall throw some light on the rich history of Indian handloom. What is handloom? Handloom was originally a variety of wooden frames used by artisans to weave fabrics out of them. The fabrics usually came from natural fibre including cotton, wool, jute, silk, etc. The procedure involved spinning the yarn followed by coloring to weaving the fabric on the loom – the final product came to be known as handloom. The history of Indian handloom – Early Days The history of Indian handloom takes us back to the Indus Valley civilization, when the first evidence of the fabric came up. Ancient India was the only producer of raw cotton and even exported the same to other countries, including Rome, China, and European nations. In fact, back in the time, every village in the country has its own weavers who spent hours in making attires like saree and dhoti to fulfil the clothing needs of the villagers. The beauty of the time was that the Indian handloom, in its beginning, was the purest material and the same showed when people wore it. The history of Indian handloom – The Gandhian Era Even though India enjoyed a golden phase of handloom heritage, its popularity went down once British took over the country. In order to increase the consumption and production of the yarn, Britishers used violence and coercion on the workers and weavers. The machine-made imported yarn made it difficult for the poor workers to keep up with the production, and thus, led to the downfall of the fabric. Most workers started working for the middlemen and traders, and the authenticity of Indian handloom shook to the core. However, during the Gandhian era, the age of handlooms was revived through Swadeshi Movement, where Mahatma Gandhi re-introduced the spinning wheel or ‘charkha’ to continue the production of khadi products. Since every Indian was involved in spinning the ‘charkha,’ the economy of the country saw a massive upgrade! People burnt the imported clothes and wore khadi everywhere, which even led to closing of mills in Manchester. The history of Indian handloom – Post Independence Even after India earned Her independence, textile industry continued to bloom and different weaving styles and fabrics were introduced. Even though, handloom didn’t rise exactly as high as it did before British colonisation, it was still widely used. The beauty of Indian handloom today Today, the cost of natural fibre is blowing by leaps and bounds because most people are not interested in buying the same these days. Most Indians prefer cheaper fabric and don’t really connect with the rich heritage of Indian handlooms. Khadi products, today, have a high cost, in comparison to other materials, and thus, not many regular people in India can afford to buy the fabric. Even so, the beauty of Indian handloom is unmatchable and still boasts of rich tradition and glorious past of our country. Even though the original Indian handloom cannot compete with the poly-mixed products that are way cheaper, the timelessness of handloom will always carry the hard work and skills of Indian craftsman from the past. Conclusion It is all right to say that the popularity of Indian handloom is only vanishing since the time we earned independence. The beautiful handloom deserves a place in the present as much as it did in the past. So, let’s work our bit to bring the true Indian attire back into business. Blob - The beauty of Indian handloom is such that goes back to the Indus Valley civilization, and even though, it faces tough competition from the poly-mix fibre today, the fabric has withheld a place of its own. If you want to learn about the rich tradition and culture of India, start from the country's first attire - Handloom #IndianHandloom #IndianHistory #Handloom #TraditionalHandloom #HistoryofIndianHandloom SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Sharma Dubai Fashion Week Day Five: Emerging Talents, Cultural Heritage, And Global Fashion Dialogues 14 September 2024 FASHION By Anushka Sharma Marina Ignjat: A Journey Through Style And Travel 13 September 2024 FASHION By Anushka Sharma Anaya Collection Unveils "Gaudí’s Reverie" At Dubai Fashion Week: A Fusion Of Love, Technique, And Playful Elegance 11 September 2024 FASHION By Anushka Sharma Hebajasmi Unveils Captivating New Collection For SS25: A Masterpiece Of Art And Fashion 10 September 2024 FASHION RELATED POSTS