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by Aparajita Jaiswal A look into actor, producer and designer Shama Sikander’s journey 30 June 2022 COVER STORIES Advertisement “Life is my biggest role model and people are my biggest inspiration.” In our recent interview with Shama Sikander , the actor gives us a gist of her acting journey. From filming movies (like Prem Aggan, Mann, Dhoom Dhadaka, Seven) to television shows (like Ye Meri Life Hai), Shama seems to have learnt extensively from her experiences. “My projects have taught me a lot about humans and life other than acting as well. Acting comes naturally to me. I feel ecstatic when I’m in front of camera. One gets a chance to put to life a character with their own imagination. Shooting films need more time and therefore, are a bit of an ease in comparison to television. Television is all about delivering the product. Nowadays, T.V shows are equally well made but films have their own charm. Overall, the journey has made me stronger and given me the courage to fight for myself.”, says the actor. A multitasker at hand, the actor adds two more achievements in her bag- owning a production company and a women’s wear fashion label named Saisha. Shama says “It feels empowering to own a production company. As for fashion, at the time I was going through a phase where I was looking for a change in my life. Hence, I wanted to venture into something other than acting as well so I started Saisha. It feels good and creative to be a designer.” Another cherry on the cake is the actor’s dream to start directing films and shows “sometime soon”. Having clarity in terms of future goals and plans in certainly a “plus-plus” and the actor seems to have a definitive agenda. “I am currently focusing on acting and working on a peppy dance-music video. I’m going through a couple of more scripts as of now and keeping my eyes open to collaborating on some good projects as a producer too. I want to utilise my acting ability to draw an impact in the coming years.” Moreover, the actor claims that she is rejoiced at the response her recent music video Majnu 2 alongside Mika Singh is receiving. Since the longest, being a public figure and in the spotlight has its set of positives and negatives. According to the actor, the “ups and downs” are a part of the job. Keeping such a mindset and reminding oneself of the true purpose as to entering the space and help actors in staying clear of negative thoughts and emotions. Shama deepens the conversation further when asked about her biggest role model to which she remarkably responds- “Life is my biggest role model and people are my biggest inspiration. We inspire each other through our vulnerabilities and strength all the time.” Shama ends the interview in a beautiful note by reminding her fans to love themselves through all the thick and thins existing in the universe. SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES By Anushka Sharma From The Silver Screen To Human Rights Advocacy With Award Winning Actress Sheena Chohan 21 August 2024 COVER STORIES By Anushka Sharma The Journey Of Shilpa Joshi: A Musical Odyssey 6 August 2024 COVER STORIES RELATED POSTS Advertisement

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By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY Advertisement by Aparajita Jaiswal Breaking Stereotypes About Women and Motorcycles 1 June 2021 SOCIETY by Aparajita Jaiswal Labels are to be stuck on goods, not on people 1 June 2021 SOCIETY by Mudita Bagla Divorce - Not A Big Deal 24 January 2023 SOCIETY Advertisement by Anushka Singh Norway’s Impressive Art Of Recycling July 27, 2020 SOCIETY SEARCH Women Empowerment A mere concept or a real Concern SOCIETY Looking Through The Excellence Of ‘Jaali’ Architecture SOCIETY Why the Gender Pay Gap is Wide and Disturbing SOCIETY Festival of Stones SOCIETY The Pygmalion Effect SOCIETY POPULAR POSTS Advertisement By Anushka Sharma Uniting Voices, Shaping Futures: Dive Into Mun 2.0 At NIT Patna 8 September 2024 SOCIETY By Anushka Sharma These Healthy Habits Can Lower Your Risk Of Depression 31 August 2024 SOCIETY By Rini Pathak A Glance In The Kshitij’23: A Euphoric Escapade 26 January 2024 SOCIETY By Rini Pathak Mithibai Kshitij: Epitome Of Diverse Social Cause Empowerment 24 January 2024 SOCIETY By Rini Pathak Breaking Barrier And Redefining Inclusivity Conduct Of Para Events: Shaping Of A Better Future By Mithibai Kshitij 19 January 2024 SOCIETY by Mudita Bagla Divorce - Not A Big Deal 24 January 2023 SOCIETY by Aarti Singh A Good Woman 29 October 2022 SOCIETY by Akshaya Chandar The Pygmalion Effect 6 August 2022 SOCIETY by Rupashree Ravi Why the Gender Pay Gap is Wide and Disturbing 4 August 2022 SOCIETY by Aparajita Jaiswal Pad vs Banana 19 April 2022 SOCIETY by Aparajita Jaiswal Women Empowerment A mere concept or a real Concern 16 July 2021 SOCIETY by Aparajita Jaiswal Why is being Real underrated? 16 July 2021 SOCIETY by Aparajita Jaiswal The orientation of career in our country 1 June 2021 SOCIETY by Aparajita Jaiswal Feminism and what its not 1 June 2021 SOCIETY by Aparajita Jaiswal Labels are to be stuck on goods, not on people 1 June 2021 SOCIETY by Aparajita Jaiswal Data saving the future environment 1 June 2021 SOCIETY by Aparajita Jaiswal Breaking Stereotypes About Women and Motorcycles 1 June 2021 SOCIETY by Aparajita Jaiswal Wandering into the room of Virginia Woolf 1 June 2021 SOCIETY by Akash Khatri Busting Christmas Myths! 1 December 2020 SOCIETY by Anushka Singh Looking Through The Excellence Of ‘Jaali’ Architecture 1 December 2020 SOCIETY by Akash Khatri The Fractured Fairytale 1 December 2020 SOCIETY by Akash Khatri Single parenthood and family 1 December 2020 SOCIETY by Anadi Gupta How can antidepressants affect your life? 1 December 2020 SOCIETY by Akash Khatri Bullying 1 December 2020 SOCIETY by Akash Khatri Social deprivation 1 December 2020 SOCIETY by Akash Khatri International Men’s Day 1 December 2020 SOCIETY by Akash Khatri Simulation Theory: What if we were just illusions? 1 November 2020 SOCIETY by Akash Khatri Fitness in Lockdown 1 November 2020 SOCIETY by Anadi Gupta Therapy motivation 1 November 2020 SOCIETY by Anushka Singh Dear Earth 1 October 2020 SOCIETY by Anadi Gupta What’s FOMO? 1 October 2020 SOCIETY by Akash Khatri Black Hole Theory 1 October 2020 SOCIETY by Neha Pande Do I feel pretty? 1 September 2020 SOCIETY by Anadi Gupta Why India is the most depressed country in the world? 1 September 2020 SOCIETY by Anushka Singh Prostitution And Criminalization 1 September 2020 SOCIETY by Anushka Singh Norway’s Impressive Art Of Recycling 27 July 2020 SOCIETY by Neha Pande Love Yourself 27 July 2020 SOCIETY By Aparajita Jaiswal Reflecting on Our World’s Billionaires Despite Corona 27 July 2020 SOCIETY by Neha Pande Festival of Stones 27 July 2020 SOCIETY by Anadi Gupta Anxiety 27 July 2020 SOCIETY by Aparajita Jaiswal Femme fatale! 27 July 2020 SOCIETY by Akash Khatri Coping with Confinement 26 July 2020 SOCIETY Advertisement

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by Naisargi Devdher Suhani Shah Celebrating 25 years in Mentalism 2 September 2022 COVER STORIES Advertisement Even before understanding what fame and glamour is, a child understood what magic is! It was 26 years ago, that a 6 year old Suhani saw a ‘magic show’ and dreamt of becoming a magician. This marks her 25th year performing mentalism, as she still carries the charm and innocence that 7 year old Suhani did. Talking of it, there is a lot of glamour, a factor of ‘wow’, self-love and over confidence associated with the career transition. To which, she elaborately explains, “As a child, I kept talking of magic and fortunately, my parents honestly were extremely considerate about it. You know, my father spent 6 months looking for a tutor and basically putting across magic as my educational development, because somewhere my inclination towards magic was visible. And that was the age when I didn’t even understand what glamour or for a fact even fame is! So when my first show was grandly put about, the then Chief Minister attended it. That was exactly how my career began. So for me on a personal level, fame has been a part of my career, so has glamour, it existed then, it persists now, so never does overconfidence seem to be very much an issue to say.” Putting it simply, she brought about the point of growing up with talent. Queerly, to think of, does a child always begin with imagining that she would be a part of a mega industry rather than just performing for herself? That anticipation of where she’s being lead to marks a crazy confusion in the life of an artist. “To be completely honest, yes, I did think that the talent is leading me to some place grand. I could foresee my career with magic, art and what not around. However, I truly did never expect this transition, you know! I did never know I would be assimilated with a streaming, or filming culture. That for me has not just given me a new hypo graph to live up to but also, something I truly wanted to do. Having youthful energy, I wrote books over mentalism and magic, I had art shows to perform but none of it made me as satisfied as being a part of this industry makes me. That is the exact meaning for transition and unknowingly yet beautiful, I get pushed and mingled in the industry.” When the transition of career happens to be natural, there are a lot of changes one needs to adapt to. There was a demand for the talent I held, but it was never a career that I would want to perform. Thus till the pandemic hit, I really didn’t think of it. However, when the pandemic hit, the work stopped, I was barred from home and that was exactly when I began with YouTube streaming and making videos. So the transition was never sudden, it just happened slowly. I had to adapt, accept and identify that I was away from the stage, I had screens to connect with people to, and performing live had a very different sense. That adaption was actually challenging because it brought me to a stage where I had to recognise my career scope and recognize what exactly was to be done. You know, I didn’t go to school, I didn’t go to college, I was just working all the while, and now I was here where I had to sit and just do nothing. That was more challenging for me. So I remember, starting off with an online show, ‘Magic being performed online’, that somewhat pulled me through the pandemic dilemma. While streaming on YouTube was the exact game changer I was looking for because looking back, I was having fun doing it. Little did I know that it was the beginning of a novel spectrum of my career!” All this while, Suhani mentioned the Pandemic to be a revolution in all senses However, through all of this happening, there is a high doubt of where art forms are leading to when it comes to India, because there's a lot to do with glamour here as well. “A bit contrary to what you said, India is filled with art forms with diverse roots. It’s not even similar, there is a difference in totality. And truly, in my understanding, we are always attracted to glamour. You see a beautiful rose, its glamour, desire of living in a house I glamour, and that will always be appreciated but here it’s more about how you understand art to be. Because art is also glamorous, art also is beautiful and that goes hand in hand. The window to the world during the pandemic was their phones. People were seeing direction, cinematography and all of it came from art. And whatever the screens passed on to people was art. People eventually started valuing art, realising that when nothing works, and its art that they can rely on.” Mentioning the importance of art and growing up with it, there is a lot of superstitious association with magic. Dealing with which stands out from any coaching. “Since childhood, I was looked at as a ‘DEVI’, saying I can heal everything possible. Earlier, people confused me with a musician and there I had to sort out the exact meaning of a magician, after which, a lot of people came to me asking me to heal their illnesses or asking me solve their problems. This was exactly what shifted me away from any sort of superstitious association since childhood. I give ted talks speaking against superstitions. Hence I always say, ‘I CANNOT READ MINDS, I CAN CREATE AN ILLUSION OF READING MIND’.” Just adding illusions cannot definitely define it as magic. However, according to Suhani, Guzaarish is a movie that utilises pieces of magical elements. That’s exactly where she leaves you with… Wonder how to deal with magic, because every potential of yours is magic if you know how to use it!! It begins when Glamour meets Art #CinematographicMyst #ArtGrows #NotCharmingMinds #MagicOnRise #childhooddreams #Acculturation #Pamdemicsmashes #coverstory SEARCH Karishma Kotak Playing Her Innings In Fashion, Sports And Fitness COVER STORIES Musings With Maryam Zolghadr COVER STORIES Madhura Naik talks about the Life of an Actress COVER STORIES Kavya Thapar And Her Versatile Acting Career That Cuts Across Regional Lines COVER STORIES Ahsaas Channa Talks About Her Mother Being The Inspiration Behind Her Career COVER STORIES POPULAR POSTS Advertisement Advertisement By Anushka Sharma Komica Anchal: A Journey Of Perseverance, Passion, And Possibilities 11 September 2024 COVER STORIES By Anushka Sharma From Dream To Reality: The Rise Of Sameer Mark In The Fashion Industry 9 September 2024 COVER STORIES By Anushka Sharma From The Silver Screen To Human Rights Advocacy With Award Winning Actress Sheena Chohan 21 August 2024 COVER STORIES By Anushka Sharma The Journey Of Shilpa Joshi: A Musical Odyssey 6 August 2024 COVER STORIES RELATED POSTS Advertisement

IIT Kharagpur SPRING FEST 2023 IIT Kharagpur - The Summit Of All Cultural Fests Is Here 24 January 2023 LIFESTYLE Advertisement Spring Fest 2023 is the annual social and cultural fest of IIT Kharagpur, a pioneer among all elite institutions. A mesmerising cultural extravaganza with a blend of art and adroitness from across the nation and abroad. A 4 day elixir bath giving an indelible lifelong experience leaving behind just beautiful memories to be cherished. The 64th edition of Spring Fest is set to unbox its magic from 26th to 29th January 2023. Spring Fest comes up with an enthralling theme every year. ' Ambrosial Arabia - A Voyage Through a Thousand and One Dreams' is the theme of Spring Fest 2023. A ton of events lined up ranging from dance, dramatics to humour, there is something for everyone. The adrenaline rush Silent DJ, Apricot Band and EDM night of NUCLEYA will drive you sleepless. BMX skills, Diabolo art by Aditya Tiwari, glittering fire art and many more. These ingenious artists will leave you stunned by their repertoire. The Pal night with Sunidhi Chauhan will enchant you with her melody. Come and be a part of this celebration at IIT Kharagpur. Know more at springfest.in SF2020 aftermovie: https://youtu.be/9yOinUUiyq0 Instagram: @iitkgp.springfest Facebook: https://www.facebook.com/springfest.iitkgp Twitter: https://twitter.com/springfest_kgp Spring Fest is the annual social and cultural festival of IIT Kharagpur, a pioneer in the elite institutions. It marks days of absolute ecstasy, providing the budding artists a competing platform in diverse fields such as music, dance, theatre, photography, literature, fine arts, quizzing and debating. It is an avenue to be comforted from the routine life and to embrace the fun and frolic embedded with tantalizing professional performances from India and abroad along with an addressal to the social responsibility with its underlying social theme. SEARCH Countdown To History: Omega Unveils Paris 2024 Olympics Countdown Clock And Special Edition Timepiece LIFESTYLE Juggling Law And Fashion: The Inspirational Journey Of Riddhi Nahata, A Multifaceted Influencer LIFESTYLE Join Shruti Yogi On Her Enchanting Journey From Kumkum Bhagya To Wanderlust Saga LIFESTYLE Personal Growth And Relatability: Ishita Khanna's Key To Influencer Success LIFESTYLE 6 Disadvantages Of Being Pretty LIFESTYLE POPULAR POSTS Advertisement Advertisement By Anushka Sharma From Dental Drills To Instagram Thrills: The Journey Of Mekhala Bawsay 16 August 2024 LIFESTYLE By Anushka Sharma Juggling Two Worlds: The Inspiring Journey Of Kritika Goel 16 August 2024 LIFESTYLE By Anushka Sharma Kanchan Serai: Balancing The Skies And The Spotlight 15 August 2024 LIFESTYLE By Anushka Sharma Nikita Pawar: From Fashion Design To Digital Stardom 15 August 2024 LIFESTYLE RELATED POSTS Advertisement

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by Aparajita Jaiswal Tom Ford: The Fashion Genie 1 May 2021 FASHION Advertisement Among many of our favourite luxury brand designers, Thomas Carlyle Ford, an American fashion designer and filmmaker, is truly one of the most inspiring and looked upon creators of fashion. He launched his eponymous luxury brand in 2006, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford currently also serves as the Chairman of the Board of the Council of Fashion Designers of America. Tom Ford had quite the journey, figuring out his interests. At age 16, he enrolled at Bard College at Simon’s Rock, but quickly dropped out. He moved to New York City to study art history at New York University where he met Ian Falconer, who took him to Studio 54 for the first time, spiking his interest in acting and directing. Ford dropped out after a year, focusing on acting in television commercials. Ford began studying interior architecture at The New School’s art and design college, Parsons, in New York City. He kept visiting Studio 54, where he realized he was gay. The club’s disco-era glamor ended up being a major influence on his later designs. Before his last year at New School, Ford spent a year and a half in Paris, where he worked as an intern in Chloé’s press office, inspiring his interest in fashion. He spent his final year at The New School studying fashion, but graduated with a degree in architecture. In an interview with The New York Times, Ford said, “If I was ever going to become a good designer, I had to leave America. My own culture was inhibiting me. Too much style in America is tacky. It’s looked down upon to be too stylish. Europeans, however, appreciate style.” At the time, Italian fashion house Gucci was struggling financially and was seeking to strengthen its women’s ready-to-wear presence as a part of a brand overhaul. The company’s creative director, Dawn Mello hired Ford as the brand’s chief women’s ready-to-wear designer in 1990 and Ford moved to Milan. “I was talking to a lot of people, and most didn’t want the job,” Mello said. “For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky.” Ford’s role at Gucci rapidly expanded; he was designing menswear within six months, and shoes soon after that. He also took over Richard Lambertson left as design director in 1992, heading the brand’s ready-to-wear, fragrances, image, advertising, and store design. In 1993, when he was in charge of designing eleven product lines, Ford worked eighteen-hour days. Although there were creative tensions between Ford and Maurizio Gucci, the company’s chairman and 50% owner, inspiring Maurizio Gucci wanted to fire Ford, Domenico De Sole insisted that he remain. Nonetheless, Ford’s work during the early 1990s was primarily behind the scenes; his contributions to Gucci were overshadowed by those of Mello, who was the company’s public face. In 1994, Ford was promoted to Creative Director of Gucci. By 1999, the house, which had been almost bankrupt when Ford joined, was valued at more than $4 billion. When Gucci acquired the house of Yves Saint Laurent in 1999, Ford was named Creative Director of that label as well. In April 2004, Ford parted ways with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford’s partner in Gucci’s success, failed to agree with Pinault Printemps Redoute’s boss over control of the Group. He has since referred to this experience as “devastating” and as a “midlife crisis” because he had “put everything into that for fifteen years”. When Ford left in 2004, Gucci Group was valued at $10 billion, hiring four individuals to split the work Ford had done. After leaving Gucci, Ford launched a line of menswear, beauty, eyewear, and accessories in 2006, named after himself, “Tom Ford”. De Sole became chairman of the label. Ford has described “the Tom Ford customer” as international, cultured, well-traveled, and possessing disposable income. For women, he added “strong and intelligent women who know their own style”. From the time we’re born until we die, we’re kept busy with artificial stuff that isn’t important. Tom Ford First Lady Michelle Obama wore an ivory floor-length evening gown designed by Ford to Buckingham Palace in 2011. He has also dressed Beyoncé, Jennifer Lopez, Gwyneth Paltrow, Anne Hathaway, Daniel Craig, Tom Hanks, Johnny Depp, Ryan Gosling, Will Smith, Julianne Moore, Hugh Jackman, Jon Hamm, and Henry Cavill. Ford designed Daniel Craig’s suits for his last three James Bond films: Quantum of Solace, Skyfall, and Spectre. Jay Z released a song titled “Tom Ford” with “Tom Ford” rapped numerous times within the song. Ford responded that he was flattered and “it means that one has really penetrated and made an impact on popular culture.” Following the song’s release, Ford received a huge spike in online search engine queries. Ford has been called a “fashion icon” and a “style icon” and he was included in “All-TIME 100 Fashion Icons” list. Ford has been included in several best-dressed lists, such as International Best Dressed List,The Guardian’s “The 50 best-dressed over-50s”, and British GQ’s “50 Best Dressed Men in Britain 2015”. He was featured on the cover of the 2011 spring/summer issue of Another Man, giving his opinion on what makes the modern day gentleman. He won several awards including several VH1/Vogue Fashion Awards and Council of Fashion Designers of America. Ford is known for sexy clothes, making provocative statements, and creating racy advertisements. Ford’s designs convey a “sophisticated sex appeal” and he has been credited for “bringing sexy back”. His advertisement campaigns have drawn controversy for use of nudity and “provocative sexual imagery”. Ford is also known to pose with celebrities and models in his ad campaigns. Ford is not only a designer but also a creative artist. Ford directed the Academy Award-nominated films A Single Man and Nocturnal Animals. In March 2005, Ford announced the launch of his film production company, Fade to Black. In 2009 he made his directorial debut with A Single Man, based on the novel of the same name by Christopher Isherwood. The drama stars Colin Firth as an LA-based, gay college professor, alongside Julianne Moore, Nicholas Hoult and Matthew Goode. The novel was adapted by David Scearce and Ford; Ford was also one of the producers. In 2015, Ford became attached to direct Nocturnal Animals, an adaptation of the Austin Wright novel Tony and Susan. The film was released in 2016. Jake Gyllenhaal and Amy Adams played the lead roles of Tony and Susan. Michael Shannon, Armie Hammer, Aaron Taylor-Johnson, and Isla Fisher co-starred in the film. The film received praise from critics, as well as winning the Grand Jury Prize at the Venice Film Festival. 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by Yashi Srivastava K-Pop Fashion And Its Impact On Global Wardrobe 10 February 2023 FASHION Advertisement K-pop is more than a music genre in 2022. It is a wave, a trend, a bold choice of fashion coupled with luxury and serving looks! Korean pop music has its roots fixed in the 90s, but after the rise of artists like PSY and BTS, K-pop has taken over the global wardrobe, not just with its music but also fashion, style, and charisma. Why shouldn’t it? After all, K-pop idols are some of the most beautiful faces that you would come across. It is thus, not surprising to know that most of them are headlining several luxury fashion shows across the world and many have become the face of brands like Celine, Dior, Milan, Gucci, and more. So, how is K-pop influencing the wardrobe of the entire fashion world? We shall discuss the same in this article. The rise of K-pop fashion As mentioned already, it all began with during the early 90s when Seo Taiji and Boys created a concoction of South Korean tradition with western instruments and highlighted the same with stunning choreography! The world was in awe and since then, there's been no looking back for the music genre. With time, K-pop fashion promoted fashion accessories like bucket hats, loose fitting T-shirts and jeans, flannels, and more. By the late 90s, K-pop music soared since the term ‘idol’ was coined which led the musicians to become more than performers - they became celebrities and the global (wardrobe) domination of K-pop thus began. Currently, K-pop fashion dabbles between streetwear and sportswear off-stage and everything that’s luxury, starting from Gucci, Versace, Dior, Cartier, Celine, etc. The current popularity of K-pop fashion It is safe to consider K-pop fashion as one of the biggest trends of 2022. From baggy clothes to skirts, to anoraks, from Girls Generation being invited to 2012 Mulberry show in London to BTS attending the 2018 Billboard Awards in complete Gucci outfits - Korean pop culture fashion has certainly come a long way! It is not wrong to say that the digital media has played a prominent role in taking the K-pop popularity to a whole new level, not only in East- Asia and South-Asia but also the West. However, it is not just K-pop idols that have influenced the world wardrobe and have been a part of the global fashion world. Korean fashion brands such as Gentle Monster and Minju Kim are making waves across the world with their fresh styles and K-pop inclined clothing. In fact, popular brands like Adidas have now come up with merchandise that is completely influenced by the K-pop genre, and the sales are on an all-time high! The influence of K-pop idols in global fashion K-pop idols aren't just singers anymore - they are ambassadors of South Korean culture, style, and fashion - and the global fashion world is loving their charisma! From BTS’ V to GOT7’s Jackson and Blackpink’s Lisa, everyone is known for their unique sense of style and cosmic fashion trends.They are breaking the internet with their stunning fashion sense and persona! In fact, they can make or break a fashion trend within minutes and scream of luxury and charm in every sense of the word. It is thus, not uncommon for top fashion brands to seek out idols from K-pop groups like Blackpink, Twice, Aespa, Monsta X, TxT, Red Velvet, and more to promote their brand via advertisements and fashion shows. Why shouldn’t they? After all, K-pop idols are known for their extravagant sense of fashion loaded with high-end accessories and vibrant colors, both on hair and their outfits! However, their fashion isn’t only limited to the stage. From airport looks to casual outings, K-media has its eyes on them and most idols do not disappoint! And let’s not forget the influence they have on some of the most popular fashion brands, like Louis Vuitton, who moved an entire fashion show to Seoul, South Korea, only for the legends known as BTS to promote the brand. In fact, the collection was sold out within a few minutes of the event. BTS’ airport look, where they were dressed in LV clothes from top to bottom, also sold out within a few hours after photos were released online. While BTS have their own contribution in bringing the world’s attention to K-pop culture, it is the aestheri and eye-catching visuals of K-pop idols from several groups that keeps the genre’s popularity growing. EXO Kai for Gucci and Bobbi Brown, IU for Gucci, Red Velvet Irene for Prada, Blackpink’s Jisoo for Cartier and Dior, Aespa for Givenchy, EXO Sehun for Dior, are some of the popular K-pop names who are faces or brand ambassadors of some high-end luxury brands. Wrapping up K-pop idols, in recent times, have proven that they are way ahead of the curve in terms of fashion and media both, and they aren’t stopping anytime soon! So, get ready, because K-pop is and will be the moment for several coming years in trends, style, and of course, influential fashion. Blob - It is not just the outfit that defines fashion for K-pop idols. They are also about style that sends and spreads a message, the make-up that accentuates the beauty of the IDOL irrespective of the gender, and visuals that are as stunning as they can get. So, today we shall talk about K-pop and the way it is impacting global fashion! There is fashion with style and then, there is fashion with inspiration - K-pop delivers a bit of both and in a way, that you cannot take your eyes off of the idols. 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by Akshra Khandelwal Ankita Malik: Empowering Change And Embracing Authenticity 27 August 2023 LIFESTYLE Advertisement Ankita Malik, a renowned fitness influencer, has taken the digital world by storm with her passion for wellness and genuine approach to content creation. In this exclusive interview, we delve into Ankita's journey as an influencer, the challenges she has faced, and her aspirations for the future. The Journey of Empowerment Ankita's journey as an influencer has been nothing short of remarkable. With a genuine desire to empower and inspire others, Ankita's content creation process revolves around setting clear goals for her content. Whether it's educating her audience about fitness techniques, entertaining them with engaging workouts, inspiring them with her personal journey, or promoting products she believes in, Ankita ensures her content serves a purpose and creates a positive impact. Navigating Challenges with Authenticity As a fitness influencer, Ankita faced the challenge of maintaining authenticity in an industry that often promotes perfection. However, Ankita tackled this challenge head-on by being transparent about her fitness journey. She fearlessly shares her successes and setbacks, allowing her audience to relate to her on a personal level. This authenticity has not only garnered trust but has also created a supportive and encouraging community around Ankita's brand. Relationship Advice from the Heart Beyond fitness, Ankita is passionate about sharing valuable relationship advice. Drawing from her own experiences with her husband, Manav, Ankita emphasizes the importance of open and honest communication in any relationship. She believes that a healthy partnership should allow both individuals to grow and flourish while supporting each other's aspirations. Being each other's cheerleader, according to Ankita, is the secret to a strong and thriving relationship. The Thrill of Making a Difference What excites Ankita the most as an influencer is the knowledge that her content is making a positive impact on her audience. Each day, she receives countless direct messages from followers expressing how she has influenced their lives for the better. This heartwarming feedback is both exciting and motivating for Ankita, reinforcing her dedication to empowering others on their fitness journeys. Fitness Preference: Lifting vs. Cardio When it comes to her fitness routine, Ankita is an ardent fan of lifting weights. She dispels the myth that lifting weights will make women look masculine, emphasizing that weightlifting is essential for increasing muscle mass, strength, and overall health. Her personal experience reflects the countless benefits of weightlifting, from an active mind to reduced joint pains in the long run. Tips for Aspiring Influencers To aspiring influencers looking to grow their online presence, Ankita offers valuable advice. Be authentic in your content and interactions, as genuine connections with your audience are key to building trust and loyalty. Engage with your followers through comments and direct messages, and always take the time to respond to their questions and messages. Most importantly, have patience, as building a strong presence and community takes time and dedication. Future Goals and Ambitions Looking ahead, Ankita's goals are both ambitious and inspiring. In the short term, she aims to expand her influence in the fitness and wellness space, continuing to motivate others to adopt healthier lifestyles through her content. As a long-term vision, Ankita aspires to create a positive impact on a larger scale. She envisions launching her own platform dedicated to providing personalized fitness and nutrition guidance, making wellness accessible to people from all walks of life. Ankita aims to be a part of a powerful movement that inspires a healthier world. Ankita Malik's journey as an influencer is characterized by authenticity, passion, and a relentless dedication to empowering others. Through her fitness expertise and genuine approach, she continues to inspire and make a significant difference in the lives of her followers. As Ankita's journey evolves, her vision of a healthier and happier world grows stronger, igniting hope and determination in the hearts of many. 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