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The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION Advertisement A Twist Of Fate: From Civil Services To Sneaker Culture What happens when a civil service aspirant with dreams of serving the nation takes a sharp turn towards entrepreneurship? You get the fascinating story of Ishpreet Singh. Hailing from a business-oriented family known for their automobile import-export enterprise, Ishpreet’s journey was expected to follow tradition. But driven by curiosity and the desire to create something of his own, he ventured into the world of sneakers and built a brand that is now synonymous with quality and authenticity. His story is one of perseverance, innovation, and passion. The Road Less Taken: From Prelims To Premium Sneakers After completing his MBA from Welingkar Institute of Management, Mumbai , Ishpreet Singh once aspired to build a career in civil services. For two years, he rigorously prepared in Delhi and even qualified for the prelims. However, failing to progress to the next rounds left him disheartened, especially as he saw his peers successfully securing positions and jobs. The pressure to do something worthwhile was immense. His father, a businessman, suggested he join the family’s automobile business. But Ishpreet’s heart was elsewhere. With determination to create his own path, he explored different avenues. What started as an interest in watches soon evolved into something much bigger, thanks to one fateful internet search that introduced him to the fascinating world of sneaker culture. The Birth Of A Brand: The Shoe Faktory’s Humble Beginnings Realizing the immense potential of sneakers in the market, Ishpreet began researching sneaker trends from the US. He quickly recognized a gap in the Indian market and decided to capitalize on it by importing sneakers and reselling them according to market demand. As he expanded his network, he gained a deep understanding of order shipments and logistics. Thus, in 2016, The Shoe Faktory was born. From fulfilling his first single order to managing hundreds at once, Ishpreet’s journey was nothing short of phenomenal. His family, although cautious, stood by him. His father set a challenge: if Ishpreet could earn a specified amount through his business, he would have the family’s complete support. With sheer dedication, Ishpreet not only met but surpassed those expectations. What’s In A Name? Story Behind The Shoe Faktory Interestingly, the name ‘The Shoe Faktory’ was conceived casually between Ishpreet and his younger brother. Despite being irrelevant to their actual business model, the name grew popular, especially as celebrities started endorsing their brand. By the time they considered changing it, The Shoe Faktory had already become a recognized name with a solid reputation in the market. Battling The Odds: Challenges Along The Way Every success story has its hurdles, and Ishpreet’s journey was no different. One of the biggest challenges he faced was shortly one month before his marriage when a shipment containing lakhs worth of products got stuck at customs. The situation was worsened by heavy rains, and his repeated attempts to resolve the issue initially yielded no results. However, with divine grace and valuable family connections, the problem was eventually sorted out. The Shoe Faktory Edge: What Makes Them Stand Out “The Shoefaktory isn’t just about selling sneakers, it’s about providing a premium experience”. Ishpreet emphasizes quality and customer trust above everything else. Unlike many other sellers who rely on third-party importers, he imports directly, which makes the product more cost-effective, saving them from haywire third-party agents commissions. He acknowledges that while competitors exist, many of them resort to selling replicas or “first copies.” Ishpreet is staunchly against promoting such practices, believing they diminish the value of authentic products. For discerning customers, he shares helpful pointers to differentiate originals from counterfeits, focusing on weight, stitching, insole, shoe box, and overall condition. The Big Break: The Shoe Faktory’s Bollywood Connection The moment Ishpreet truly felt he had “ made it ” was when dancer and producer Remo D'Souza approached him to become the official shoe partner for the movie Street Dancer 3D . Seeing “The Shoefaktory’s name on the big screen before the movie began was an unforgettable moment of pride for him and his family”, Ishpreet mentioned. Looking Ahead: What’s Next For Ishpreet And The Shoefaktory As trends evolve, Ishpreet predicts a colourful and playful palette for sneakers , moving away from the limited options of the past. His message to fellow entrepreneurs is simple yet powerful : Be consistent, know your approach towards clients, and always strive to bring the best out of yourself. The Unstoppable Journey Of Ishpreet Singh With unwavering dedication and an eye for quality, Ishpreet Singh Gujral has redefined sneaker culture in India. The Shoe Faktory stands as a beacon of authenticity, passion, and innovation, proving that success comes to those who dare to dream and work relentlessly to turn those dreams into reality. Whether you’re a sneaker enthusiast or just stepping into the world of premium footwear, The Shoe Faktory promises an unmatched experience. What’s Next? Stay tuned for The Shoefaktory’s upcoming collections, and if there’s something special you’re searching for in India, Ishpreet and his team will make it happen. After all, it’s all about being strong, courageous, and relentlessly pursuing your dreams. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION By Anushka Uniyal Van Cleef & Arpels At Tefaf 2025: Where Jewellery Meets Art 22 March 2025 FASHION RELATED POSTS

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Kiyaan Silver: Timeless Jewellery For Every Woman By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION Advertisement Let’s be real: jewellery isn’t just an accessory; it’s an emotion. That pair of earrings you wore on your first date? Sentimental. The delicate bracelet gifted by your mom? Priceless. For the longest time, luxury jewellery meant gold and diamonds, up until Kiyaan Silver came along and changed the game. It proves that elegance isn’t about a hefty price tag; it’s about style, quality and feeling amazing in whatever you choose to wear. Meet The Woman Behind The Sparkle Every great brand has a story behind it, and for Kiyaan Silver, it’s Urvashi Vikas Soni. a woman on a mission to make luxury jewellery affordable, stylish, and effortless. She’s not just designing accessories; she’s crafting confidence, elegance, and a little sparkle for every woman. Watching modern women switch careers, relationships and personal styles, Urvashi decided to step into the journey of entrepreneurship that began with a simple but powerful belief: luxury should be for everyone and not few. “Jewelry isn’t just an accessory; it’s an extension of who we are. I wanted to create a brand that allows every woman to feel confident, elegant, and empowered—without worrying about the price tag,” she shares. And just like that, Kiyaan Silver was born—a brand by a woman, for women! Affordable Luxury, Crafted To Perfection Luxury brands often feel like they exist in a universe where only celebrities and billionaires can shop. But Kiyaan Silver? It’s for all of us. Take their GoldFlex Precision Silver collection, which is absolutely drop-dead gorgeous and an amalgamation of everything you love about gold jewellery but with the affordability and versatility of silver. The craftsmanship is impeccable, the designs are purely stunning and the best part? It won’t drain your bank account. Do you know those “investment pieces” fashion magazines always talk about? Kiyaan Silver gives you that feeling without a financial panic attack! Jewelry For Every Mood One of the best things about Kiyaan Silver? There’s a piece for every kind of woman and every kind of occasion. Power dressing for a big meeting? A sleek silver necklace that says, “I mean business.” Casual brunch with friends? Minimalist earrings that add effortless charm. Wedding season? Statement jewellery that makes you look like you walked straight out of a Bollywood movie. Kiyaan Silver understands that women don’t fit into one box. Some days, we’re channelling our inner bubbly self Geet from Jab We Met; other days, we’re Miranda Priestly from The Devil Wears Prada—bold, sophisticated and unstoppable! No matter your vibe, there’s a Kiyaan Silver piece waiting to match it! More Than Just Jewellery Urvashi isn’t just making accessories, she’s creating opportunities. By working with women artisans and designers, Kiyaan Silver provides a platform for skilled craftswomen to show their craft and build sustainable careers. “Empowerment is at the heart of Kiyaan Silver. As a woman-led business, we believe in uplifting other women—whether they are our customers, artisans, or aspiring entrepreneurs in the jewellery space,” says Urvashi. It’s women supporting women, one beautifully crafted piece at a time. Taking It Global Kiyaan Silver isn’t just making waves in India, it’s gaining international attention, too. As more women across the world look for high-quality, affordable and stylish jewellery, Kiyaan Silver is stepping onto the global stage. Wear Your Shine, Own Your Story! Whether you’re treating yourself, gifting a loved one or passing down a timeless piece, every Kiyaan Silver design tells a story. It sets its own legacy. So go ahead, wear your shine and your legacy with pride because every woman deserves a little sparkle without the hefty price tag. SEARCH The Rich Heritage of Indian Handloom FASHION Fashion In The 19th Century FASHION Colour Psychology in Fashion: Explained FASHION The Influence Of Kanye West On Fashion FASHION K-Pop Fashion And Its Impact On Global Wardrobe FASHION POPULAR POSTS Advertisement Advertisement Advertisement By Anushka Uniyal Kiyaan Silver: Timeless Jewellery For Every Woman 27 March 2025 FASHION By Sakshi Batra The Shoe Faktory Success Story: Ishpreet Singh Gujral’s Bold Business Leap 27 March 2025 FASHION By Sakshi Batra From Reality TV To Real Success: Nibedita Paal’s Inspiring Story 27 March 2025 FASHION By Anushka Uniyal Van Cleef & Arpels At Tefaf 2025: Where Jewellery Meets Art 22 March 2025 FASHION RELATED POSTS