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Dima Ayad Unveils SS'25 Collection: A Celebration Of Feminine Strength And Soft Power By Anushka Sharma Dima Ayad Unveils SS'25 Collection: A Celebration Of Feminine Strength And Soft Power 9 September 2024 FASHION Advertisement Dubai Fashion Week once again shines as a premier stage for groundbreaking designs, and this year, renowned fashion designer Dima Ayad brings forth a captivating new collection for Spring/Summer 2025 (SS'25). Known for her inclusive and empowering approach to fashion, Ayad’s latest collection celebrates femininity in all its glory, blending soft power with elegant, timeless designs. Inspired by the inherent beauty, strength, and grace of women, the SS'25 collection embraces femininity unapologetically. Ayad explains her vision behind the collection, stating, “There is immense power in being feminine. It's about embracing a sense of soft power—a quiet confidence that comes from within. You don’t need to lose your femininity to be powerful; in fact, your femininity is your power." This belief is woven into every piece of the collection, creating a lineup that radiates both strength and delicacy. The Essence of Soft Power in Fashion: The theme of “soft power” is central to the SS'25 collection. For Ayad, soft power is about embracing the subtleties of feminine strength—a quiet but undeniable presence that comes from self-assurance and confidence. The collection reflects this concept through its use of flowing silhouettes, delicate detailing, and a vibrant yet balanced color palette. Featuring romantic floral sequin dresses, lace, and ombré satin fabrics, the collection highlights the versatility and allure of feminine fashion. The pastel shades, ranging from blush pinks to soft lilacs, contrast beautifully with bolder hues like emerald green and sapphire blue, offering a rich tapestry of colors that exude grace and allure. Ayad’s commitment to “all things girly” shines through in the playful yet sophisticated designs, which transition effortlessly from day to night. Every garment in the SS'25 collection is a tribute to the quiet confidence and inner strength that Ayad believes defines femininity. The designs celebrate the beauty of being unapologetically feminine, proving that power can indeed be soft. Embracing Inclusivity and Diversity: True to the brand's ethos, Dima Ayad continues her dedication to inclusivity with the SS'25 collection. Known for designing fashion that celebrates women of all shapes and sizes, Ayad’s latest collection is no different. Each piece has been crafted to ensure that every woman, regardless of body type, can find something that makes her feel confident, valued, and beautiful. "Inclusivity is at the core of our brand," says Ayad. "Fashion should be for everyone, and our SS'25 collection is designed with this in mind. We want every woman to feel seen, valued, and celebrated in our designs." This commitment to inclusivity has been a hallmark of Ayad’s work from the very beginning. With her focus on creating garments that are versatile, flattering, and accessible, Ayad ensures that her designs not only fit but also empower women. A Grand Debut at Dubai Fashion Week The SS'25 collection will make its grand debut on the runway at Dubai Fashion Week on September 3, 2024. Fashion enthusiasts, influencers, and media will gather at this highly anticipated event to witness the unveiling of Ayad’s latest creations. Known for her elegant and contemporary designs, Ayad is expected to deliver a show that celebrates both the artistry and inclusivity that define her brand. Following the runway show, the SS'25 collection will be available for purchase online and at select retailers worldwide, offering women everywhere the opportunity to experience the beauty and strength that the collection embodies. As a brief introduction, Dima Ayad is a Dubai-based fashion designer celebrated for her inclusive approach to fashion. Since its inception, her brand has focused on creating timeless designs that celebrate femininity, individuality, and diversity. With collections that blend luxury with accessibility, Ayad continues to empower women through fashion, offering versatile and elegant pieces that cater to women of all shapes and sizes. The SS'25 collection is a further testament to Ayad’s vision of fashion as a medium for empowerment—where femininity is celebrated, and every woman is invited to embrace her soft power. 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Rediscovering The Preciousness Of Couture With Rizman Ruzaini's "Mustika" Collection By Anushka Sharma Rediscovering The Preciousness Of Couture With Rizman Ruzaini's "Mustika" Collection 5 September 2024 FASHION Advertisement In the ever-changing, evolving and dynamic world of fashion, where trends change as swiftly as the seasons, some collections transcend the ephemeral, grounding us in a sense of history and identity. Rizman Ruzaini 's Spring/Summer 2025 collection in Dubai Fashion Week , aptly named "Mustika," is one such offering—a rich narrative of nostalgia, cultural homage, and meticulous craftsmanship that takes us on a journey through time. Treading A Journey into "Mustika” The name "Mustika" is inspired by the character in the 1999 Malaysian film “Perempuan Melayu Terakhir” (“The Last Malay Woman”), directed by Erma Fatima. This cinematic gem explores the tension between preserving cultural heritage and embracing modernity, a theme that resonates deeply with the collection. In Malay, "mestika" refers to a precious stone or something deeply cherished—a fitting metaphor for the exquisite pieces that Rizman Ruzaini has crafted. Brimming Of Nostalgia in Every Stitch The creative spark for this collection was ignited by a serendipitous moment: Ruzaini Jamil, Creative Director of Rizman Ruzaini, rediscovered an old photograph of his late grandmother, Tok Puteh Surin. The image, which captured Tok Puteh and her friends in the 1950s, dressed in elegant kebaya and batik sarongs, evoked a sense of timeless grace. This photograph not only transported Ruzaini back to a pre-independence era but also inspired him to bring that era's style to life in the SS25 collection. The kebaya, a traditional blouse-dress combination worn by women in the Nusantara region, takes center stage in this collection. It’s a garment steeped in history, with roots that date back centuries. Rizman Ruzaini has reimagined the kebaya with a modern twist, yet each piece retains the essence of its rich heritage. A Cinematic Tribute to Some of the Iconic Films: Ruzaini’s inspiration didn’t stop at family memories; it extended to the silver screen. Iconic films like “Penarek Becha” (1955) and “Rachun Dunia” (1950) showcase the kebaya in all its cinematic glory, immortalized by beloved Malay actors such as P. Ramlee, Saadiah, and Kasma Booty. These classic films, which hold a special place in the hearts of many Malaysians, served as a muse for the collection. The result is a line of garments that echo the elegance of these filmic masterpieces while offering a fresh perspective on a traditional staple. The Art of Embroidery In a nod to the evolution of the kebaya, the collection highlights the intricate embroidery that became a hallmark of the garment in the 1940s. Malay and Jawi Peranakan communities favored plant motifs, while Chinese Peranakan kebayas often featured animal designs—a reflection of their cultural symbolism. Rizman Ruzaini’s SS25 collection honors these traditions while introducing contemporary touches, including tambour beading and machine embroidery, which elevate the batik sarongs and kebayas to new heights of sophistication. A Wondrous Celebration of Batik No exploration of Southeast Asian fashion would be complete without batik, and Rizman Ruzaini’s collection gives it the spotlight it deserves. Batik, a time-honored textile art form, is celebrated throughout the Nusantara region and has been embraced by generations of artisans and fashion lovers alike. The SS25 collection integrates batik sarong motifs into its designs, seamlessly blending tradition with innovation. The brand’s use of batik in tandem with contemporary embroidery techniques underscores its commitment to honoring heritage while pushing the boundaries of modern fashion. Who’s the brains behind the business? It’s Rizman Ruzaini! Since its founding in 2005, Rizman Ruzaini has grown from a small startup into a major player in Malaysia's fashion industry. Led by designers Rizman Nordin and Ruzaini Jamil, the brand has built a reputation for its signature silhouettes, attention to detail, and commitment to quality. Today, Rizman Ruzaini is poised to take its place on the global stage, with plans to expand into the Middle East and Europe. At the same time, the brand is embracing sustainability, ensuring that its future growth is as responsible as it is stylish. With the "Mustika" collection, Rizman Ruzaini invites us to reflect on the beauty of our shared cultural heritage. Through each piece, we are reminded that fashion is not just about the present moment; it’s a conversation between the past and the future, a celebration of where we come from and where we are going. The collection is a timeless tribute to the elegance of the kebaya and the enduring allure of batik—a sartorial masterpiece that bridges generations and unites us in our shared love for the beauty of tradition. 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