In today's dynamic world, where traditional career paths intersect with the burgeoning digital landscape, stories of individuals navigating dual careers are both inspiring and enlightening. One such story is that of Kritika Goel, a successful Chartered Accountant (CA) working in “Transaction Advisory, M&A” and an emerging influencer based in Dubai. Her journey, filled with challenges, resilience, and passion, offers valuable insights into balancing a high-demand professional career with a thriving side hustle in the digital space.
A Serendipitous Start To Digital Creation
Kritika's entry into the world of influence was almost accidental. In late 2019, while playing a popular gibberish challenge on Instagram, she stumbled upon the phrase "I want to be an influencer." This seemingly random moment struck a chord with her. Living alone in Dubai, away from her family and friends in India, she decided to give it a shot. Overnight, she created her influencer page, initially keeping it a secret from everyone, including her family and friends.
Kritika's background is rooted in finance. After completing her education in Delhi, where she excelled with top ranks in competitive exams, she pursued a career in Chartered Accountancy. Her professional journey took her through prestigious firms like Deloitte and PwC, and she currently holds a significant position at Alvarez and Marsal, Dubai.
A Balancing Act Between The Two Professions
Juggling a demanding corporate job and a growing influence in social media is no small feat. Kritika starts her workday early, often working long hours that extend into the night. Despite her busy schedule, she manages to carve out time for her influencer activities. Weekends are dedicated to shoots, editing, and creating content. Her work is not just about posting pictures or videos; it involves planning, coordinating with brands, and ensuring quality output that resonates with her audience.
Her approach to managing both careers is strategic and disciplined. Kritika emphasises the importance of setting boundaries and being selective with collaborations. Early on, she took up various opportunities, from beauty products to food reviews, but soon realised the need to focus. Now, she carefully chooses projects that align with her interests and brand, primarily focusing on lifestyle, travel, and commercial shoots.
The Support System And All About It
Kritika's story would be incomplete without mentioning the unwavering support of her family, and she says this herself. Her mother, in particular, has been a pillar of strength, encouraging her and even enjoying her unedited videos. This familial support and appreciation has been crucial in her journey, providing her with the confidence to pursue her passion alongside her demanding career.
The Future Vision
Looking ahead, Kritika sees immense potential in the influencer industry. She acknowledges the growing prominence of influencers, noting how individuals like Kusha Kapila have transitioned from social media personalities to mainstream actors. For Kritika, the goal is not just to maintain her dual career but to eventually find a balance where her passion projects can thrive without compromising her professional responsibilities.
Her journey is a testament to the power of resilience, passion, and strategic planning. Her ability to excel in two demanding fields serves as an inspiration for many aspiring professionals and influencers. As the digital landscape continues to evolve, stories like hers highlight the exciting possibilities that lie at the intersection of traditional careers and new-age digital professions.
