In an era where digital transformations are reshaping careers and creating new pathways, few stories are as intriguing as that of Mekhala Bawsay. Once a practising dentist with a flourishing clinic, Mekhala now stands as a prominent figure in the digital realm, an influencer who has mastered the art of content creation. But how did this remarkable transition occur? Let’s dive into Mekhala’s journey and uncover the secrets behind her success.
Mekhala’s venture into the world of influence was anything but planned. Four years ago, while juggling a dental practice and part-time modelling, she felt an undeniable pull towards the fashion and beauty industry. "I realised that being in front of the camera, getting ready, and creating content made me genuinely happy," Mekhala recalls. Despite a successful dental practice, she couldn't ignore her true passion.
The decision to shift careers wasn't easy, especially coming from a family of doctors. However, Mekhala was determined. "One day, I decided to pursue what I actually wanted to do rather than what I was supposed to do," she explains. She began posting content on Instagram, even before the advent of Reels, focusing on beautiful, curated photos. Slowly but surely, her follower count grew from a few hundred to several thousand.
When the COVID-19 pandemic hit, Mekhala seized the opportunity to hone her skills. With events and launches on hold, she and a friend invested time in learning about photo and video creation, editing, and upgrading their gear. This period of intense learning paid off when Reels emerged, revolutionising Instagram and catapulting Mekhala’s following to over 400,000. Brands took notice, and her collaborations expanded significantly.
Interestingly, Mekhala’s journey was entirely self-taught. Despite pursuing an MBA in marketing, she learned the intricacies of digital content creation on her own. "There was no such recognized field as an influencer back then," she notes. Her ability to adapt, learn, and create captivating content set her apart in an increasingly crowded space.
But Mekhala’s transformation wasn’t just about personal passion; it also required strategic thinking. She emphasises the importance of loving what you do, even if it means making sacrifices. "Unless you love what you do, you won't feel like getting up in the morning," she advises. For her, the joy of creating content outweighed the security of a traditional career in dentistry.
Mekhala’s success also stems from her understanding of the digital marketing landscape. Today, she runs a digital marketing agency, managing brands and handling multiple projects simultaneously. "I enjoy this more," she admits, highlighting the fulfilment she derives from her current role.
A vital aspect of Mekhala’s influence lies in her authenticity. She remains true to her roots, focusing on skincare, beauty, and lifestyle content. As a new mother, she has seamlessly integrated mom-influencing into her repertoire. Her relatable and genuine approach resonates with her audience, fostering trust and engagement.
When asked about skin care tips, Mekhala shares timeless advice passed down from her mother. "I used to apply a lot of organic sandalwood," she reveals. She also swears by coconut oil for removing makeup, emphasising the importance of nourishing the skin naturally. Her commitment to these practices has helped her maintain a clear and healthy complexion.
Mekhala’s rise to influencer stardom is not just about posting pretty pictures. It's about strategic content creation, continuous learning, and staying true to oneself. For aspiring influencers, she offers valuable advice: "Find your talent and work on it. You don’t need to invest heavily initially. Start small and keep improving."
In terms of finances, Mekhala sheds light on the potential earnings in the influencer industry. While initial stages might involve barter collaborations, serious income opportunities arise as follower counts grow. "The pricing can start from 5,000 to 10,000 INR and go up to 1 lakh to 2 lakhs per brand collaboration," she explains. However, she notes that regular income often requires consistent collaborations.
Mekhala also addresses the competitive nature of the industry, particularly in Mumbai. While the city offers numerous opportunities for brand collaborations, she believes there’s untapped potential in regional areas. "The more local you are, the more chances there are for you to grow," she asserts, encouraging influencers to stay connected to their roots.
Reflecting on her journey, Mekhala’s story is a testament to the power of following one’s passion, adapting to change, and embracing new opportunities. A recipient of an award of recognition among 45 healthcare change makers on social media , Her transition from dentist to influencer serves as an inspiring example of how embracing digital platforms can lead to uncharted territories and fulfilling careers. For those considering a similar path, Mekhala’s journey underscores the importance of authenticity, hard work, and unwavering dedication to one’s true calling.
