Can A Polo Shirt Be Iconic?
Sunspel certainly thinks so. In a world where fast fashion is all about loud logos, neon colours and viral micro-trends, there’s something absolutely refreshing about a brand that keeps it simple and effortlessly cool. That’s where Sunspel comes in! No gimmicks and no over-the-top branding. Just timeless pieces that make you look and feel your best!
From timeless T-shirts to classic polos and luxurious knitwear, whatever your style, Sunspel has it all! If you’re on a mission to find the perfect white tee or a polo that oozes charm, you’re at the right place. Because this summer is all about embracing the nostalgia of a classic polo that never runs out of style, and nobody does it better than Sunspel!
A Brand With A Story
You’d be surprised to know that Sunspel’s story goes all the way back to 1860 in Nottingham, England, way before luxury essentials were a market concept! It all began when company founder Thomas Hill opened his hosiery and underwear factory in Newdigate. With a vision to create quality products, the textile expert went on to develop garments that sat on skin like silk.
His son, Thomas A. Hill, took things up a notch by introducing Caribbean Sea Island cotton, one of the world’s rarest and finest cotton you could lay your eyes on! This fabric of gold soon became the brand’s hallmark.
Fast forward to 160 years of earned reputation, the brand has expanded far beyond intimates but the commitment to quality hasn’t budged. The result? Basics that feel like anything “but” basic. The fit? Sharp, polished, but never overdone.
All About That James Bond Swagger
Sunspel finally got its big screen moment in 2006, when Daniel Craig slipped into its iconic Riviera Polo in Casino Royale and just like that, the sleek, slim-cut polo became a holy grail for Bond fans, fashion minimalists or basically anyone who wanted to look mysteriously cool without trying too hard.
Raul Verdicchi, CEO at Sunspel, stated: “We've seen a significant increase in polo shirt sales in general, with the style growing over 30 per cent overall year-on-year and sales of the ‘Riviera’ growing by over 50 per cent." Want to look like James Bond? You know where to go.
Sunspel’s connection to Bond goes beyond just one film, it ties back to Ian Fleming himself. With his sharp eye for quality and love for fine craftsmanship, Fleming made sure Bond’s style was always effortlessly refined, just like Sunspel. For them, clothing isn’t just about fashion; it’s about embracing a lifestyle.
More Than Style: An Ode To Sustainability
Here's the thing—Sunspel isn’t just about looking good. It’s about doing good, too. Having survived two world wars, the brand takes sustainability very seriously. From sourcing 100% organic cotton and RWS-certified wool and adopting eco-friendly dying processes, Sunspel is all about ethical manufacturing without compromising on top-tier quality. Their motto? Work with nature, not against it.
In 2023, Sunspel released a sustainability report emphasizing two core principles: High-quality products aren’t just about materials—they’re about impact. Sunspel ensures that everything they make has a positive footprint on both the planet and the people involved in its creation. Transparency is key. Sunspel has maintained strict control over its supply chain since 1860, ensuring that every step, from fibre to final stitch, aligns with its values of ethical craftsmanship. At Sunspel, sustainability isn’t a trend, it’s a tradition.
Why Sunspel Is Built To Last
Fashion is moving fast, but Sunspel proves that slow and steady wins the race! If you are looking to invest in statement value pieces, you know your stop. So, whether you’re channelling your inner James Bond or just tired of trend-chasing, Sunspel might just be your new fashion code. And trust us, once you slip into one of their pieces, there’s no going back!
