For everyone out there who’s New Year's resolution was to make a statement through their fashion and be more responsible towards the planet at the same time, this year sure started off with a bang. Gear yourselves and be prepared to be amazed for Swedish Stockings is here with their brand new collection - SS25 - New Futures; that features a fresh new line up of leg wear for rocking the transitional season looks.
Swedish Stockings is a brand that wishes to bring about more sustainable practices in the fashion realm. Their brand motive aligns perfectly with this vision as their entire collection is designed around the central theme of longevity. And even their latest SS25 collection has been designed in Stockholm and produced in zero waste factories in Italy.
All the pieces designed are inspired by handcraft as the collection explores different knitting techniques, crochets and laces that feature a dynamic range and provide the canvas for self-expression along with statement net patterns. The colour palette is curated carefully, presenting you with both soft and muted options like brown, grey and pink as well as bold and vibrant accents like Sky Blue and Apple Green.
Their mission has always been to implement change and lead by example by proving that sustainability and fashion can go hand-in-hand, without sacrificing or compromising on great quality and design. And for this collection, CEO Linn Frisinger says, “We’re imagining the future, while looking to the past”. Because let’s be honest, we have all been a witness to the timelessness of fashion. It is a cyclical field by nature and no one can really tell what is to come or what would be the up and coming trend. Which is also the very reason why Linn says, “This collection represents a new era, where no one can predict what’s to come- yet we meet with an eternal dawn, a fresh perspective and a hopeful tone”.
This era stands for the crests and troughs of fashion that we are seeing wherein we stand collected on a path that could truly take any turn the very next moment. It is a period of unpredictability in the world of fashion, with trends blowing up or vanishing up in thick fog almost overnight. And that is precisely what this collection “New Futures” tries to incorporate in all of its pieces.
Be it the Rosa Lace Tights in Sky Blue and in brown that are perfect for a day to night time slay, knitted with luxe lace and featuring a soft floral pattern along with a sewn-on, soft waistband; or the bold and statement making Sofia Leo Tights featuring the iconic animal print- all pieces hold a royal life span leading to a much more sustainable hosiery buying practice.
The collection also features the Mila ruffle and the Petite Dots series, along with the Olivia Premium tights in Sky Blue for a more subtle and muted statement. For a lighter transitional styling, the drop includes the Mila socks, Eira and Ekin knee-highs alongside the bold new knitted pattern of the Lykke Net Tights. And all these pieces act like a slate for you to practice your individuality and self-expression in a way that is farthest from ordinary.
The SS25 New Futures campaign is set in Tokyo to bring in fusion straight from the land of longevity itself. It is shot and styled by the Swedish creative duo Rami Hanna and Hanna MW, who are also the minds behind the glorious imagery that unfolds as a clash between the contemporary and retro nostalgia. The campaign shoot stages a play with layers, giving the undertones of old and new through its visuals as well.
“New Futures” is all about harnessing the transformative energy that takes place when opposites collide, when your choice of accessory can be a mirror to your mood and a statement, all at the same time and all too seamlessly.
