Dubai Fashion Week once again shines as a premier stage for groundbreaking designs, and this year, renowned fashion designer Dima Ayad brings forth a captivating new collection for Spring/Summer 2025 (SS'25). Known for her inclusive and empowering approach to fashion, Ayad’s latest collection celebrates femininity in all its glory, blending soft power with elegant, timeless designs.
Inspired by the inherent beauty, strength, and grace of women, the SS'25 collection embraces femininity unapologetically. Ayad explains her vision behind the collection, stating, “There is immense power in being feminine. It's about embracing a sense of soft power—a quiet confidence that comes from within. You don’t need to lose your femininity to be powerful; in fact, your femininity is your power." This belief is woven into every piece of the collection, creating a lineup that radiates both strength and delicacy.
The Essence of Soft Power in Fashion:
The theme of “soft power” is central to the SS'25 collection. For Ayad, soft power is about embracing the subtleties of feminine strength—a quiet but undeniable presence that comes from self-assurance and confidence. The collection reflects this concept through its use of flowing silhouettes, delicate detailing, and a vibrant yet balanced color palette.
Featuring romantic floral sequin dresses, lace, and ombré satin fabrics, the collection highlights the versatility and allure of feminine fashion. The pastel shades, ranging from blush pinks to soft lilacs, contrast beautifully with bolder hues like emerald green and sapphire blue, offering a rich tapestry of colors that exude grace and allure. Ayad’s commitment to “all things girly” shines through in the playful yet sophisticated designs, which transition effortlessly from day to night.
Every garment in the SS'25 collection is a tribute to the quiet confidence and inner strength that Ayad believes defines femininity. The designs celebrate the beauty of being unapologetically feminine, proving that power can indeed be soft.
Embracing Inclusivity and Diversity:
True to the brand's ethos, Dima Ayad continues her dedication to inclusivity with the SS'25 collection. Known for designing fashion that celebrates women of all shapes and sizes, Ayad’s latest collection is no different. Each piece has been crafted to ensure that every woman, regardless of body type, can find something that makes her feel confident, valued, and beautiful.
"Inclusivity is at the core of our brand," says Ayad. "Fashion should be for everyone, and our SS'25 collection is designed with this in mind. We want every woman to feel seen, valued, and celebrated in our designs."
This commitment to inclusivity has been a hallmark of Ayad’s work from the very beginning. With her focus on creating garments that are versatile, flattering, and accessible, Ayad ensures that her designs not only fit but also empower women.
A Grand Debut at Dubai Fashion Week
The SS'25 collection will make its grand debut on the runway at Dubai Fashion Week on September 3, 2024. Fashion enthusiasts, influencers, and media will gather at this highly anticipated event to witness the unveiling of Ayad’s latest creations. Known for her elegant and contemporary designs, Ayad is expected to deliver a show that celebrates both the artistry and inclusivity that define her brand.
Following the runway show, the SS'25 collection will be available for purchase online and at select retailers worldwide, offering women everywhere the opportunity to experience the beauty and strength that the collection embodies.
As a brief introduction, Dima Ayad is a Dubai-based fashion designer celebrated for her inclusive approach to fashion. Since its inception, her brand has focused on creating timeless designs that celebrate femininity, individuality, and diversity. With collections that blend luxury with accessibility, Ayad continues to empower women through fashion, offering versatile and elegant pieces that cater to women of all shapes and sizes.
The SS'25 collection is a further testament to Ayad’s vision of fashion as a medium for empowerment—where femininity is celebrated, and every woman is invited to embrace her soft power.
