In an engaging conversation, beauty influencer Shruti Sharma reveals her journey into the world of Korean beauty, sharing insights and experiences that have shaped her content creation path. With a vibrant social media presence, Shruti has become a go-to source for Korean beauty enthusiasts in India.
Finding The Niche That Has Taken The World By A Storm
Shruti’s passion for makeup began in childhood, but it was only a year ago that she discovered Korean beauty. She noticed a gap in the Indian market for Korean beauty content and decided to fill it. "I always wanted to do content creation but didn't know what niche to go for. When I saw the gap, I knew exactly what I wanted to do," she explains.
The Differences Between Korean Beauty Vs Indian Beauty
The difference between Korean and Indian beauty products is significant, according to Shruti. "Korean makeup packaging is very cute and girly, while Indian aesthetics are different. Lip tints and shades of pink are popular in Korea, whereas in India, matte lipsticks and nude colors are preferred," she notes. The popularity of cushion foundations in Korea also stands out, despite their limited shade range, which makes it hard for Indian users to find the perfect match.
Collaborations And Inspirations
Shruti’s collaborations with brands like Flower Knows and Amuse have further enhanced her content. These brands sent her their collections, which she showcases on her page. She is more inspired by K-beauty than K-pop, although she admires the makeup styles of idols like Won Young and Jennie.
All About The Challenges And Aspirations
Despite the popularity of Korean beauty products, accessibility remains an issue. Brands like Romand and Etude are available in India, but others require ordering through platforms like YesStyle, which involves customs fees and long delivery times. However, Shruti believes in the authenticity of YesStyle and continues to recommend it.
Shruti's future plans include excelling in social media and venturing into modeling. "I've seen runway shows, and commercial modeling is also cool. Imagine if Flower Knows launches in India and I'm the brand ambassador—that would be so cool," she enthuses.
Shruti Sharma’s dedication to Korean beauty and her ability to identify and fill gaps in the market have made her a significant figure in the Indian beauty industry. Her insights and experiences highlight the untapped potential for Korean beauty products in India, and her journey inspires others to explore and embrace new trends.
As Korean beauty continues to gain popularity in India, influencers like Shruti Sharma play a crucial role in bridging the gap and introducing innovative products to a new audience. The future of beauty in India looks bright, with a blend of traditional preferences and modern, global influences.
