Get ready Japan because K-beauty's rising star is here to take over your beauty shelves!
Founded in 2001 as an online community for sneaker fans, MUSINSA has grown into one of the top e-commerce platforms, shaping South Korea’s fashion and beauty trends. MUSINSA has made a name for itself by supporting fresh brands and has become a major player in Asia’s fashion and beauty scene.
Building on this success, it launched OddType in 2023 as a beauty brand that is all about bold designs and versatile products. A hit among Gen-Z and Millennials, Oddtype celebrates individuality with innovative formulas and “I want it right now” packaging.
The world is already head over heels for K-beauty with everything, from glass skin goals to Rom&nd lip tints flooding our feeds. Now, MUSINSA’s Oddtype is making its way to Japan, one of Asia’s beauty hotspots. With K-beauty’s charm paired with Japan’s kawai trends, this move is undoubtedly set to be a massive hit.
A Cultural Crossover
After winning hearts in South Korea, Oddtype is ready to take Japan by storm! Starting October 12, 2024, its bold and trendy beauty products will hit the shelves of LOFT and PLAZA in 200 stores. This big move follows a buzz-worthy pop-up at Tokyo’s flagship store in April, where Oddtype stole the show and left local buyers wanting more.
Think of it like BLACKPINK’s Lisa teaming up with J-pop legend Namie Amuro—powerful, stylish, and totally iconic. Just like fans go crazy for epic collaborations, Oddtype’s arrival in Japan brings together K-beauty’s innovation and Japan’s obsession with high-quality, trendy products. And trust us, it’s a perfect match!
The Hottest Picks!
Leading its debut in Japan, Oddtype’s two star products are here to steal the show with the Unseen Mirror Tint and Unseen Balloon Tint. And the hype is real—the Unseen Balloon Tint pulled in KRW 200 million in just 21 days during the MUSINSA Beauty Festa in August!
These tints have become must-haves for beauty lovers, offering a glossy, effortless look with long-lasting color. If you're all about stylish, fuss-free makeup, these are the ones to grab!
Why Can't Japan Wait For OddType?
MUSINSA’s launch in Japan isn’t about selling products, it's about shaking things up! It's going to be all about individuality, innovation and of course, the best of both the worlds of J and K- beauty, the way we’ve never seen before. Plus, by teaming up with Japan’s top retailers, MUSINSA is setting the stage for even bigger collabs and trendsetting launches. This is just the beginning, and trust us—it’s going to be huge!
So What’s Next?
With K-beauty taking the world by storm, Oddtype’s big debut in Japan feels like just the beginning. And who knows? A Japan inspired collection might be right around the corner! But this is more than just a launch, it's the beginning of something exciting and if you love beauty that dares to be different, you’ll definitely want to be part of it!
